I think it's very easy to come across as arrogant or conceited when trying to be alpha. It's something I've been worried about myself recently but I have realised a few things.
I've seen a lot of guys (most who have probably never come across pick-up artistry before... AMOGs essentially) who try to put themselves across as alpha through their body language just look like stuck-up assholes. I think the main reason is that their "alpha" behaviour is very self-centred. They are trying to appear "alpha" to be more attractive to women but they are doing so at the expense of their friends. They're basically subtly AMOGing their friends (often probably without even being conscious of it).
Here's an example, lets say you're in a bar and see a group of guys sitting at a table opposite. There are 2 guys sitting on the same side of the table and one is trying to put himself across as alpha using his body language. He's spread out taking up a lot of space and kind of has his arm resting on the back of his friends' seat. Now this guy is using a technique many PUAs will have read about on appearing alpha. He's taking up a lot of space and trying to appear dominant. But in doing so he's making his friend look sort of beta or subservient.
Apart from the fact that a perceptive woman (or man for that matter) will be able to tell that this is in fact quite reflective of insecurity in ones' own status, it's pretty arrogant. And more importantly, IT'S NOT ACTUALLY ALPHA! I'm sure some will disagree with this but to me being an alpha-male couldn't possibly, by definition, involve anything that lowers the value of your friends or loved ones. In fact, a real alpha-male's focus will be primarily on bringing out the best in their group, making everyone contribute to the experience to their best ability and raising the value of all.
What's more, I think that one of the key things about being truly alpha is to stop focusing on yourself and stop being so conscious of yourself. Instead, focus on those around you and on making their experience as good as possible and raising the value of the entire group. If you learn to do this well you won't just look alpha, you'll become alpha.
Hope some of this helps anyway
