Guys are so sensitive these days.... A nickname about your name is NOT disrespectful. Well sure, in some strict sense if someone isnt calling you by your birth name it could be seen as a sign of disrespect, but in that case the majority of human interactions can fall into someone disrespecting you. Disrespectful is someone calling you Dumb Hector, or fat Hector, or ugly hector. An dumb joke about your name is not disrespectful. Its annoying, its dumb,and sure you may feel beta. But if you feel beta for some guy calling you a nickname BASED ON YOUR NAME, then you probably feel beta anyway. Its a tease, about your NAME. Your NAME. How the hell would a joke about my NAME make me feel bad unless if maybe it was tied to something personal about me?

Every fricking week I call my boss a dumb nickname based on his first name. Does he see it as a sign of disrespect? No, its a dumb joke. And odds are, if its funny enough for others to laugh, and you dont find it funny, its because you're taking it personal.

I get it. The guy doesnt know you like that and maybe he's clowning you. But you know what I get from your account? If others are finding it funny, and it IS a sign of disrespect, then other people dont respect you too. He just speaks to you as they see you. If he sees you as a joke, the office sees you as a joke. The bully doesnt pick on the popular kid. So instead of figuring out how to be alpha to this ONE guy, figure out how you can be alpha at your job. Kids get picked on and bossed. Men don't. So are you the kid at work, or someone that others really respect in the first place?

What do you do when he gives you the orders?

And the stronger your sense of self the less disrespect you're going to have to deal with. The truth is, for whatever reason he doesn't respect you. He knows you're not going to do anything, and you'll probably keep talking to him as long as he's nice to you in private so why not use you to make himself look good? Whats the price to pay for doing so?

Personally, I'm a cool dude, and because I value myself, others value me enough that they don't want to lose out on my friendship. So if someone didn't show me respect in a work environment in public or in private I would address it once, just stop fucking with them if it ever happened again. When you have value, you're needed and they never know when they might need you and so they protect that.

What value you outside of your work task do you bring to the work environment?

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whats the freaking nickname!?!? is it racist or something? we all have nicknames, some of the ones you dont like you just gotta laugh off and accept, and even own up to them and claim them like you enjoy the name.

showing you care, and saying some shit like "i dont like the name stop calling it" actually eggs on a bully more because they can see you getting emotional about it.

show no emotion, maybe give him a lame ass nickname back. and if it keeps on going, i like the post above "hey you might be a cool dude but keep it up with that name and you might get popped in the face one of these days"