So there's this one girl who I haven't slept with yet. We've known each other for a few months and have possibly slipped into friendzone territory to be honest. Recently I told her I find her attractive, but it was more of a passing matter of fact comment than making a big deal about it. We were talking about something else and I basically said "yeah you're a very attractive girl". Nothing much has changed since then, we have continued to be quite friendly but that's about it. Not much kino or anything.
So a few days after this we were on my bed after going to the beach so we were still in swim wear/bikini. She went to the toilet, came back and laid on the bed next to me saying "have I got wrinkles here" (points to where crows feet would be next to her eyes). I say "no not here but you have got some just here" (and then run my finger down to the edge of her mouth. Leave me finger dangling there, she smiles slightly. Don't make a move. Error I know. But anyway....
This was 10 days ago. We've just been friendly since then, a few texts that sort of thing. Same as normal. But we have talked about other relationships - she spoke about why she broke up with her ex and had a bitch about him a bit. She knows about this girl I've just finished seeing (who she knows also looks a lot like her). So she asked me just now "why did you break up with her"....
I was thinking of two ways to respond (even if not to this text, then more generally)....I could say "well, it's not all about looks. I think you're attractive, but wouldn't necessarily date you

" or something similar. Or I could say "well, she just wasn't as nice as you".
Which do people think would work best in the circumstances? And more generally, is it better in these circumstances to come on strong and tell her I like her, or to try and play hard to get a bit?