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Looks do matter...to a degree. Looks don't hurt your game by any means but you still need skills. I know good looking rich guys with great careers that couldn't approach a woman to save their life. LOL. And one is literally a heart surgeon.
First of all, if 20 guys roll into a club together as a woman I'd get a little concerned they were out on the prowl. Its possible that action could completely screw up their night.
However, let's say it doesn't and they all have the same training. It may come down to who picks the set with the best logistics, or who is aggressive enough to approach first as to who get the girls. There are multiple factors at work besides just skill and looks.
Logistics are a huge thing when considering group theory and night game. A 3 set is going to be easier in general to isolate someone from to have more time with and build more rapport with or Single Night Lay than a 2 set is. If you pick to game the one girl in the group that is driving every else home that night, you aren't going home with her. There are lots of factors that could be there for the pickup. Large groups of 5+ which are rare can be even harder to pull from.
Who approaches first or walks in the door first? The guys who are able to approach and get in sets first are probably likely to do the best. Again this assumes they all have the same training and they are "cherry picking" the best sets in the room based on factors like set logistics, and other things.
No matter how good looking or how many skills you have sometimes you just don't click. There are those times that no matter what you do, it just isn't working out for you in set. That could be the best looking guy of the group in that set. Once he realizes he can't go anywhere the other sets may already be occupied by his friends.
Then of course if they are working with each other that can make a difference, or if they are working against each other that can make a difference too. LOL...
Again, I am not disagreeing with you on looks. Looks and skills help. But there are too many other factors at play like above that can make the difference. Going out for the past 4 years doing PUA, teaching this professionally, and helping friends... I can attest that its a combination of things as to who goes home with a girl and who doesn't.
But it's hard to use anything you learned, when the women dont want to talk to you at all.
Learning all the right things to say and do, only can work if somebody gives you the time of day. And when you are good looking, you tend to get the time of day more often.