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lol sounds like someone read the game.
I'd also like to ad that a Neg is in now designed to lower a girls self esteem. A lot of guys think it is and than don't understand why girls like to be treated like crap...it's not that they like to be treated poorly, they're just attracting the ones that do.
A neg is much more complicated than that. It's actually an egoic response. A person is constantly basing who they are on how people treat and respond to them, that is the purpose of the ego, to establish one's identity through your interactions with others. When a neg is given, a person's conscious mind subsides and the ego takes over. Either the ego will take the neg as an indicator of one's status, or the ego will take it as a false assessment of one's status. So a person will therefore either accept that they are lower status, or try to prove that they are not. Either result is beneficial to a pua.
The problem with negs is that ego can also view them as personal attacks, in which case the ego will also take control, but this time with the intent to respond in kind to such a person attack. And the ego is a source of great emotion and passion, and must be dealt with carefully.
The ego is a very powerful thing, as it can supersede a person's consciousness and better judgement. If you learn how to pander to a person's ego, you can get them to do nearly anything. A lot of pua is based on ego manipulation, but is not explained as such.