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Pumpington, you are absolutely right. A rating scale is totally subjective... for you 70% is a "7," 85% is an "8.5" etc.
However, the main point of my post was that Chief thinks men and women cannot be both given numbers to quantify their beauty, whereas I think they can.
Women (like men) routinely compare men to one another based on looks alone and by doing so when they say, "That 'hot' guy over there is totally a 9" that simply means that 'hot' and '9' equate to a man that is, for example, more attractive on average than 99% men at large in the population.
I tried to find the articles I read about this before, but I couldn't, so I'll just have to paraphrase by memory.
Essentially, you
can say that it is fair for men to judge women's looks on a 1-10 rating scale. For men, a woman's looks are 1. very important and 2. comparatively objective although varying tastes may throw this scale off sometimes.
For women, on the other hand, a man's looks 1. don't affect a woman as much as a woman's looks affect a man and 2. are comparatively too subjective to use anything resembling a universal rating scale. Example: Take any top rated (by looks) male celebrity like Ryan Reynolds, for instance. He was rated as the sexiest man of some year by some magazine. Many women might say that he is fucking hot and looks absolutely gorgeous. At the same time, many women will say that he looks UGLY.
Now, take any top rated female celebrity like Megan Fox. I have never heard of any straight man alive who wouldn't want to fuck the shit out of her.
Again, this is all supported by scientific research and I regret that I couldn't re-find the links to the articles about this. The fact of the matter is, though, the same rating scale simply cannot work for both men and women.
More science suggests that women perceive men as more or less attractive by many many other factors besides his looks. The same man with the same looks can be perceived as more PHYSICALLY attractive if he is surrounded by women (preselection), for instance. This is because women backwards-rationalize the higher level of attraction they feel for a man as something easier to understand (looks).
Aside from the science, my own experience has taught me something similar as well. Some women find me very physically attractive initially. Some women, on the other hand, find me very physically UNattractive initially. Women generally wouldn't get such mixed results.