I remember seeing an advertisement of some book written by a man called Joseph Matthews, I think.
Well, this guy was genuinly disgusting - fat, bald, had spots all over his face and a really weird goatee. He posted videos on his website promoting his product, where he had slide-show with him embracing random HBs and naming all of them his ex's.
Well, even girls' body language and facial expressions said, that they weren't too excited by his presence.
And even for a hetero like me it looked plain disgusting. There is no way, that a girl with proper self-esteem could date this fellow.
And in London i've NEVER seen a looks difference greater than 2 (e.g., guy is 6, girl

. And I do go out often. I've only seen ugly guy/HB couples in posh clubs, but it's not rocket science that these girls were either turned on by guy's wallet or were plain escorts.
I do not want to sound harsh or bitter or anything, but thread starter's point is that PUA lies a lot to make money from desperate guys by telling them 'Beauty & The Beast' fairy-tale.