This email is about an area of much confusion - yet an area of much significance - Going Direct.

What sets the really successful people apart form those that just fluff their way through relationships is the art of being direct. There are many myths and a lot of nonsense surrounding the direct approach. You may want to print out and keep this email - because in my continuing efforts to help you improve your love life - I am about to share the essentials of going direct that you really should know. I would be surprised if the contents of this email did not translate to a significant difference to your dating life over the next year - if you apply all the principles we are going to cover. (By the way, if you're totally new to the subject of going direct it simply refers to the art of stating your intentions truthfully, no matter what they are and dealing with the results.)

First lets dispel some of the myths about going direct. My favourite is 'the direct approach doesn't work' This ingenious conclusion is arrived at by the fact that you and I know that most people brush off direct approaches from random strangers all the time. The truth is that whilst a high proportion may walk away from a complete random stranger a good proportion will at least listen to what you initially say. If you have enough qualities of attraction right from the start then the confidence you show by approaching someone directly can often be enough to swing things into your favour, at least to the point that you will have their attention.

Now at this I can hear a number of people thinking to themselves, (girls esspecially) that they would come across as "easy" however, that isn't necessarily the case. It's all based on what you say when you do approach someone.

When done correctly there is almost nothing as beautiful as telling someone exactly what you think about them and having them return that thought with a positive response, as essentially you have just given them a massive compliment. Though it is important to understand what it is ok to compliment on. Compliments are covered quite extensively in the ebook so I won't go over them again here. However, it is important to understand that a compliment should only ever be given on something that is earned. i.e. something someone has taken time over acheiving, and not something they are graced with naturally.

After alot of experimentation I've found something that I find works particulalry well, feel free to change it or come up with your own, as it's often better to tailor phrases to your own style. Though it is important to understand what each of the phrases represents, and why they're included.


"Hiya, I'm so sorry to bother you, it's just that I'm on my way to meet a few friends, but, you look really interesting, and on top of that have a pretty friendly face for someone in the city, so I knew I'd be kicking myself all day if I didn't take the time to say hi.

So, hi, I'm Adam"

Now there's a lot in that.

lets break it down peice by peice;

*"Hiya, I'm so sorry to bother you,* - Being polite is important, it starts things off on a good foot without being rude, and also gives them a reason to pause and listen further, who knows maybe you're lost and seeking directions?

* it's just that I'm on my way to meet a few friends -* This does two things, mentioning friends shows that you're a sociable person, so therefore are unlikely to be too weird, at least not so weird that you don't have friends, and secondly it drags out the conversation a little bit more, to ensure they're standing still ready for the rest.

*but, -* If used with a pause it creates anticipation, as the word "but" removes the meaning behind everything spokenpreviously. It says you actually aren't sorry for approaching and did approach them on purpose.

*you look really interesting -* Here we have an ambiguous compliment, nothign to get too big headed about, and in fact is more likely to generate a lot of questions from them as they wonder, what exactly is interesting about them. We all love to hear about ourselves.

*and on top of that have a pretty friendly face for someone in the city -*This really powerful, who could possibly resist being nice to someone who told them they looked friendly? it's very rare for us not to live up to positive statements made with reference to us. So therefore if nothing else they are likely to respond positively to you.

*so I knew I'd be kicking myself all day if I didn't take the time to say hi. *- This gives a justification for the whole interaction, and explains why you actually did the approach, otherwise it is almost guaranteed that the first response would be "why are you talking to me?"

*So, hi, I'm Adam"* - Gets things going for the rest of the interaction.

Going direct is an art and science in itself - and you may want to practice many different ways of doing it - but there are some fundamentals which you will want to follow. Here are four of them to keep you going:


1) Remember to have as many qualities of attraction as possible, If you aren't congruent with an attractive person, then it won't work as well. Imagine being approached by someone lacking confidence, it just wouldn't inspire you to talk to them.

2) Don't be afraid to keep going after a failed approach, this is essentially a numbers game until you get comfortable with it. Remember it's only weird if you genuinely try and date everyone you meet. There is nothing wrong with meeting new people as friends. Re-read the phrase above, you'll see it works just as well as a tool to meet new people.

3) Always smile- it will significantly increase the positive response rate.

4) Make sure you follow up the initial meeting with a text instantly! It will capture the moment and make it last alot longer, it will have a greater impact this way.