What is Local SEO?
SEO full meaning is“Search Engine Optimization”.It is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online.Local SEO is a strategy and process to optimize a site or pages on your site to show for organic queries in the search engines where the intent of the searcher is to find local information.
ocial media marketing
Why do we need SEO?
# To increase the search visibility of the site
# One of the absolutely essential channels for a new site
# SEO for a well established brand is far easier
# Awareness starts with search in the online context
An example for easy to you……….
HOW CAN WE SEO AT LOCAL SEARCH ENGINES
To thrive in local search, you need to do three things: optimize your Google My Business account, improve your on-page SEO by updating your website, and excel on the World Wide Web. While it might sound overwhelming, it’s entirely feasible to succeed in all three with some patience and perseverance. Stick with us, and we’ll explore each one in-depth.
Optimize for Google My Business
Google My Business has become a local search -- since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google’s needs. If Google can verify your business as authentic, it will potentially reward your business with a coveted sidebar space in Google local search.
To ensure you’re optimized for Google My Business, you’ll want to create and verify a Google My Business page, use Google Posts within your account, encourage your customers to share reviews online, and respond authentically to reviews, specifying location. For example, “We appreciate your feedback on [product/service] in [city, state]. We value your input and look forward to working with you again. Thank you from the [full company name] team.”
To learn more about using Google My Business, check out our full post here.
Now that we’ve discussed optimizing your business for Google My Business, let’s take a look at five simple website updates to improve your local SEO.
1. Improve Internal Linking Structure
Although external links pointing to your site are ideal (which I’ll discuss soon), adjusting your internal linking structure will also boost your SEO rankings.
Why does internal linking matter? It does the following:
• Supports website navigation
• Assists with information architecture and website hierarchy
• Distributes page authority and ranking power among pages
If you want to improve your internal linking structure but aren’t sure where to start, check out Kiss metrics’ The Seven Commandments of Internal Linking for Top-Notch SEO.
2. Optimize URL, Title Tags, Headers, Meta Description, and Content
When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body. If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies.
3. Add Location Pages to your Website
If you have more than one brick and mortar location, create location pages. Location pages provide readers with your NAP, store hours, unique store descriptions, parking/transit information, promotions, testimonials from happy customers, and more. It's also important you avoid duplicating content across multiple location pages. For single location businesses, create a locally descriptive About Us page. You’ll get big time bonus points if you add a Google Map to your website on your respective location page(s).
4. Create Local Content
Google continues to get smarter, which means content creators are now able to truly write for users, not search engines. But while writing about general topics will attract a wide crowd, sometimes it’s more important to hone your focus and write about local or industry news to attract a local audience. Be the local authority for your industry by promoting local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells.
For example, if you're a local security company and you’re trying to attract businesses that are new to the area, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals.
5. Ensure your website is mobile-friendly
Local search and mobile search go hand in hand (nine out of ten smartphone users conduct local searches on their devices!). Some of the most common ways people will use your site in a mobile environment is to look up reviews, find directions to your location, and search for contact information. Make it easy for your prospects and customers by making your site mobile-friendly.
Engage with Directories and the World Wide Web
You’ve learned how to optimize your business for Google My Business and how to update your website for an internal SEO boost -- now, let’s take a look at how you can use NAP consistency, directories, and inbound links to take your business one step closer to that number one spot on local search.
Name, Address, Phone Consistency
You've got to make it easy for people and search engines to find you. To do this, set up your NAP, which stands for name, address, and phone number (with area code). This should be included as crawlable HTML text on your site.Avoid the common mistake of only including the NAP within an image -- images can’t be crawled from search engines like HTML text. The most common location for the NAP is in the footer or header of the site.
Optimize Online Directories and Citations
For United States companies, these four map data aggregators provide a large amount of the map data for Apple, Yelp, Bing, Google+ local, Trip Advisor, and more.
Thanks a lot all for reading my Local SEO Guideline and best wishes for all.https://disseminatedigital.co.uk