For women that approach, situational always seems natural and you and the girl are able to get a convo going. If the guy has any game at all he'll keep the interaction going but be prepared to run into dudes with no game, in which case you will probably have to be a bit more forward with your intentions.
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Hey, you know what's a great idea and would actually be really helpful, is if you told us what kind of makeup guys are into, as looks are so extremely important. Does it have to be invisible, or do you like cool eye makeup or lipstick?
Sorry if I sound like a broken record.
For me it's more the overall look and style of the girl. so i would say go with what feels good to you because for one girl it may be a more natural look and for another girl it would be tons of eye shadow. Then again, one girl could pull off a whole bunch of different looks on different days. Another thing you could do is to split test your look - go out one day with one look, change it up the next day. See which look gets the most interest/attention.