First of all, I'm not a guru. I'm still learning but I learn faster by doing certain actions like writing my thoughts down, interacting with people, listening to audio, and so on. My learning style is not confined to just reading PUA material.
Now that part is done, let's probe some insights into your questions.
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If all these GURU's were Mystery students...
1)Then why not go to Mystery directly..why chose one of his students?
It's basic supply and demand theory and price theory.
Mystery is just one man and yearly, millions upon millions of guys want advice on how to get girls. In the attached image, 1.5 million people (guys mostly) worldwide search the internet on how to get girls. That's roughly about 9 to 18 million dudes a year assuming that some will search twice on the term in a given year.
What Mystery did to accommodate this huge demand is to multiply himself through his students and established a business franchise. Some of these students later on formed their own pick up companies.
Let's thresh out theoretical numbers to illustrate the idea.
So if Mystery is getting, say, a royalty of $200 per bootcamp student and he has 25 franchises with 100 students each for the whole year, then Mystery would be earning around $500k for one year.
Since Mystery is just one man and say, he is charging $1,000 per bootcamp student but can only teach a maximum of 100 students a year, then he would be earning $100k just by himself.
Without the royalty income from the franchise, Mystery has an income of $100k from bootcamps. With the royalty, his bootcamp income will be $600k.
Now, some PUAs might say, fuck Mystery. I'm also going to sell my own products. Since Mystery is selling, say, his pick up book for $299 one PUA dude prices his competing product at the same price. He later finds out that nobody was buying his book since he is not as popular as Mystery who got a New York Times exposure courtesy of Style.
Moreover, people are not willing to shell out $299 on a guy who has not yet been featured in highly reputable media organizations like the NYT and prime time television shows.
At a price of $299, zero people are buying the competitor's book. At a price of $150 only 100 guys are buying which earns the Mystery competitor some $15k a year. He can easily handle the small volume so he does the sales process himself. However, he is not happy with $15k a year.
So he tries to sell his book at $20 and he sells some 2,500 copies a year which earns him $50k. However, his expenses shoots up since he needs a sales manager, an office manager and an accountant to process the sales and other administrative work. This leaves him with almost zero profit.
He tries at $67 and gets some 1,000 sales a year but he only needed an accountant on retainer and one office clerk to help him process the sales. This leaves him with a profit of $30k a year and he is happy with this.
Thus, $67 is the optimal market price for a competitor product. Those who can't afford Mystery's $299 book are happy to pay just $67 for a lesser known dude. In this set up, Mystery's happy, the customers are happy, and several other competitor PUAs are happy. In short, everybody is happy.
Those who can afford a $299 book will happily buy from Mystery. Those who can't, buy from the other lesser known dudes.
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2)Words like :DVH, Kino, Escalating, 'don't be that guy with the cocktail up to your stomach in the club'
were things mystery invented..
SO, my question is:
If there had been internet back in my day: I would have check out a variety of INSTRUCTORS..not just 10 of them repeating the same things..which they didn't invent..
SO, why? Listen to a students. who mimimck, an innovator?
Read up on some Richard Dawkins to know why. Learn about memes versus genes. Once you have done that, you'll realize that Mystery did not actually invent 100% of his method. He borrowed ideas from scientists like Trivers, Grammer, Pavolov, Skinner, Fisher and so on as well as from other PUAs to come up with something new.
That's how innovations come about. Humans make use of other people's ideas, other people's money and other people's work. We are a human society after all. Cooperation, collaboration and memes are what separate us from gorillas, baboons and chimpanzees.
What this implies is that Mystery does not have a monopoly of good ideas nor the pick up arts. Mystery got lucky that Style was a New York Times reporter and Style got lucky that he met Mystery. Both of them benefited from their friendship.
CHAT
