What a bunch of PUA fanboy, I'm an expert because I've watched 1000s of seminars CRAP is in this thread
Looks Matter!!
Media, parents and friends are telling girls thousands of times a day how their partner should look like. So when she looks at a guy, her brain takes this image, merges it with her past experience, teachings from media, friends and family, self esteem, ego, self image. If the image of the guy matches with what she believes the possible partner that she deserves looks like, then she will show interest in meeting that guy. If not she wont and if you are a stranger to her, no matter how she puts a polite smile on her face, inside of her head she will be thinking: "god how do I get rid of this guy?"
The same happens with the personality traits... But guess what? it is much more difficult to identify those so they have to rely on looks much more.
Wait a minute, PUA teachers say... if this is true, how come you see pretty good looking girls with bad looking guys?
Well most certainly as 99% of the relationships in the planet they did not start through cold approach. The feelings you have for someone depend on the actions you have done together with this person... So yeah once you had the opportunity to share enough of secrets with someone, solve certain amount of problems together, hold eye contact for certain time, hold hands for certain time, etc... feelings will come regardless of your looks and personality... Those are the genes talking.
Why some bad guys seem to have more success with women than good guys? well first bad guys are selfish, and do not care about hurting others... so they'll push hard and some women will follow not because they want, but because they do not dare to confront the guy.
Second, this super cute, super friendly and kind female friend, is also supper nagger, egoistic, drama queen, bitchy girlfriend who will drive even the nicest guy in the world to behave as an Asshole...
Getting any women you want will never become effortlessly... Using the soccer analysis, cold approach is like playing a soccer match 1 against 11... You'll have to dribble 10 guys and beat the goalkeeper by yourself in order to score... I'm sure that even Messi will not call that effortlessly.
If you are good looking to her, she will let you have the ball, play with you and let you score at the end...
You can become good at identifying which teams will let you win... Probably is not only about the team... but also about the time, some times they'll want you to score...and you can become good at identifying these times.
I just have to tell you that if you believe that by being super "alpha" you'll be good enough to face any team at any time, and dribble all the players of the team effortlessly in order to score at will you are completely wrong...
But I understand I use to be a fan boy too... and use to follow the WORD of these alpha preachers... fortunately after some time, "common sense" hit me right in the face after loosing some good friends...