I'm a computational neuroscientist (means I view the brain as software), and Penguin is publishing my book A Billion Wicked Thoughts on May 5. For my research, I analyzed the greatest data set every assembled on sexual desire in order to figure out the brain software underlying male and female sexuality.

I'm posting here because I was very much hoping I might solicit ideas from the PUA community about how to market our book to women. Specifically, taglines and marketing messages that might intrigue women and not put them off--even though the book is filled with references to every manner of porn, from shemales to fisting. We designed our dust jacket and website to be female-friendly and are currently going with the tagline "What do men really like?" which seems to work okay, but we were hoping PUAs with far greater game than us might have some suggestions about how to entice women to consider our book.

Our book has been endorsed by many major scientists (Steven Pinker, David Buss, Donald Symons, etc.) and is the first book to explain the neural software underlying male and female desire. Feminists are pretty angry about our research (as you can see in the comments on my Psychology Today blog), though we're really hoping to reach open-minded women that genuinely want to understand the nature of male desire.

So our challenge is really one of devising the best opening: what one sentence or routine might persuade a woman to look at a book offering the most detailed insight into the male sexual brain?

Deep thanks for any suggestions!
Ogi Ogas, PhD
billionwickedthoughts com
psychologytoday com /blog/billion-wicked-thoughts

Relate it to them - target their insecurities. Imply that inside of the book is a plethora of information that they simply cannot continue living without. The tag line should leave them in suspense, and make them want to at least read the description on the back of the book.

Lines like, "What Men Really Want" have graced every cover of Cosmopolitan since the '80s for a reason - they sell. It's not the most original tag line in the world, but it's tried and true.

You could go with something a little more ballsy, but then you'll run the risk of stirring up additional controversy, which may or may not be good for your publicity.

Important things to consider: Is the book targeted towards men and women, or just women? What is their age and demographic? In which section of Barnes & Noble will the book reside? These factors will render a tag line effective or useless, depending on your situation.

It sounds like one hell of an interesting book though.