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Playherman, you're right on target, I didn't think about that at all, I guess I still have a lot to learn.
Let's say I put together some terms for women, and once they cross the line, do I call them out on it or just freeze out for couple days ? I've read the modification of behavior article, but it think it's much easier do apply those in person. But what do you do over the phone or through texting? I mean you don't have to delete them if they learn how to behave. I need some reading on this, if you guys know any useful tip, let me know.

"Blondguy" is correct.. you need to demonstrate value. This doesn't mean you have to actually "have" value... just demonstrate it. You do this by acting like you are the catch instead of the woman. This is how you get leverage. The women must fear losing you. The easiest way to do this is having terms and basically taking charge. I'll take charge in the beginning... then sit back, relax and let the girl do some work too. Then I'll come back again. The girl MUST do some work to be invested!
What you do on the phone and with texting depends on the situation and how long you have been dealing with the girl. In the very beginning I usually ignore or delete women who don't want to play. Think about it... when you first meet someone you are trying to make a good impression. If she is acting like a bitch that early on.. then she is a waste of time.
After that I follow a 3 strike rule with girls. This means I delete them after they have fucked up 3 times no matter what. They get two warnings. I'll tell them "stop doing this.. I don't like it" or something like that.
Not returning calls and texts? Flaking out? Bullshit excuses? Being a bitch? Tell her this behavior is not acceptable. If she continues a third time.... NEXT!!!