There is nothing wrong with being nice and giving value to her.
Playing Mr mean at the start, negs etc builds attraction. Now that you have attraction with her you don't have to be an arsehole to her and keep trying to build attraction. If you do this she will just start to think you are an arsehole.
Having said that it is still good to playfully tease her, you don't want to be totally boring and be nice to her all the time.
Be nice to her, show her you care, and build that connection with her. It's important to not be needy though. When you do nice things for her or say nice things to her, you're doing it for her benefit.
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But looking her in the eyes and telling her you enjoy her company and then waiting eagerly for her to respond? not cool.
wowo