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I do think looks matters. But all the rest is important too. Now, my advice for you should be to change your looks. I am not saying plastic surgery but just the way you are dressed. Clothes are very important. If you can dress yourself up in such a way that you convey an interesting personality, you become very attractive to women. I am just an average looking guy and without game I have moderate succes. But one day I decided to wear a white shirt, big sun glasses and a big hat. Suddenly all girls were chasing me in every bar I entered. And they couldn't even see my face properly with those big sunglasses and big hat. You don't have to look like Brad Pitt or Johny Depp to attract women. You have to have a certain style. I am not saying you should go out peacocking like hell in order to get attention. But try to find a style for yourself that makes you look interesting. Just before you go out, you have to be able to look into the mirror and think that you look really COOL. Women don't respond that much on how handsome your face is. They respond on how COOL you look. If you go out dressed like a regular chump and you aren't handsome then you make things more difficult for yourself. Try to cover your unattractiveness under a COOL PERSONALITY CONVEYING OUTFIT.
All of the advice so far has been great but this may be the best. I know alot of guys with no sense of style. Blue Jeans and a regular t-shirt dont exude coolness. Gotta get a little flashy. Add a vest, fedora and other interesting garments but dont look like you tried hard. Make it come off natural. Ugly guys with an interesting style and a little confidence can always get girls.