| I knew a marketing professional who consistently achieved 40% for some of the biggest corporations, IBM, American Express, etc . . .
These days, "junk" doesn't cost much. Most, even some of the most reputable companies, skip strategy and dive right into sending you BS. Back when a 'letter' meant a tiny dent in the expense column, marketing strategy was important! I still have a VHS video recording of his lectures somewhere . . . The following are some things I still remember and try to apply both professionally and socially.
1. Personalize each template as much as possible. Names must be used not only in the header but also within the letter itself. (This is back when 'merger' was a new concept in word processing)
2. Benefits! The mailer needs to be filled with it. . . and it needs to be accentuated.
3. In order to figure out 1 and 2, you'll need to know your market. This requires research and a few tests.
4. Roll out is not a shotgun one-size-fits-all mailer but rather a strategic placement of appropriate packages to specific demographics. Even though you are selling ONE PRODUCT, you send out different marketing packages to different recipients.
There's much more but the 4 above are already a lot to think about:
1. Those gurus who claim A METHOD is the best are a bit narrow minded. This is a "ME" strategy. This is like a car salesman chatting endlessly about gas mileage to every customer. Some could care less.
2. In real life, very few approaches are truly "cold". You've already seen her. You know what she wears. You know her body shape, the way she leans, her smile, the way she interacts with her friends. There's A LOT of information given already. As long as I've been a member here, I've recommended to many, "JUST GO OUT and say the opener/routine/close over, over, over again." The truth is . . . this is just to get you guys out there doing it. Do it enough and really . . . you'd figure all of this out.
So yes, I do believe a guy with solid game can have some great numbers but still, that's not my idea of 'solid game'. Solid game, to me anyways, means that a guy can be creative, inventive, and fun enough to get the girl HE WANTS without excuses of some make-belief barriers: Cross-cultural, cross-socio-economic, cross-physical limitations/attributes. You live once. You might as well as get the girl you really, really want.
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