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Must be because after college most men are pussies; they become more formal/lose their attractive qualities they had at their less mature level (being daring, sexual).
Really good point.
Alan Roger Currie in his book Mode One talks about how his pussification happened when he went to college and started acting more polite and respectful towards women, making him get friendzoned a hell of a lot more. Once he reversed that and started telling women exactly what he felt, his results improved.
As for being cheated on, it's not just down to this idea of being alpha. Don't think that because a girl cheats on a guy, she's going with the guy who somehow "out-alpha'd" the other guy.
I was looking at a photo album of this girl who's a friend of mine and was dating a friend. It was an album of guys she would fuck, and it included people like Zack Braff and Jamie Cullum (who btw is going out with a supermodel twice his height!) These guys do not exude alpha qualities at all. Sometimes a girl will cheat on a really alpha, attractive guy, because the other guy is sensitive and gives her an emotional connection she doesn't get with the guy she's with. You can't possibly know.
If you're worried about being "out-alpha'd" or trying to figure out how to out-alpha other men, you're already doing it wrong. You should simply be trying to be the best lover she's ever had, give her great experiences, and be comfortable enough in yourself that she's happy with you, whilst at the same time not hanging your hopes, your sense of self-worth, or your true happiness on her, anything she says, or anything she does.