http://www.attendly.com/the-benjamin-fr ... -too-late/
http://www.youtube.com/watch?v=yP1o-JkR3f0
http://en.wikipedia.org/wiki/Ben_Franklin_effect
In short, it's cognitive dissonance.
If you do nice things for someone, you will end up liking them more. Likewise, if someone does something nice for you, they will like you more.
Why?
Because your brain doesn’t like it when your actions don’t match the beliefs you have about yourself. If you believe that you don’t like someone, but then you help them, your brain gets confused. To ease the confusion, it changes what you believe – you start to think you like them after all.
I've actually had multiple first-hand experiences with this phenomenom. Once was at this job where I was worked like a dog, but my boss always praised my work, and had me do him errands and favours. He was a dick, but overall I felt certain kinship toward him. Other accounts are ones I'm sure many of you will relate to, dealing with wanting to do favors for girls you like.
Anyone, ever try doing this in seduction?
SPAM, I'm trying things out with a certain girl with whom I can connect with quite well. Got some issues boggling my brain back at home, and I'm basically unloading it all on her, asking her for her input, like a sort of favor, so she can clear my head.
Will, report back on how well it works when I can.