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Simply put, the less invested you are, the more 'in-demand' you'll appear (real or not).
Think of it this way. Say you go into Mercedes and the salesguy tries so hard to sell you hard on the car, to the point where the following days he's blowing your phone up telling you others are considering on buying the car that day, and that he had to call you to tell you it also has this option and that option etc..etc.. blah blah blah - pretty soon you're thinking "Ok, what the fucks wrong with this car he's trying to sell me? Maybe it's a lemon and he knows it, but obviously wont tell me as it'd severely devalue the car".
Now, same car, but different salesguy is cool as shit, and let's the car do the speaking for itself; prospective buyer kicks the tires, checks out the functionality on the stereo, give it a whirl is impressed with the ride - he's discovering the car for himself and isn't being upsold on a bunch of shitty options that mean nothing to him anyway.
Which salesguy do you think is more likely to make the sale?
People want a challenge, they want to feel whatever it is they are pursuing is in demand - this is inherent within EVERY human being. If something provides no resistance, or comes too easy, we tend to value it far less and ultimately lose interest in it. This is funmdamental to the pickup community; demonstrate value in some form or other and get the person invested, offer them something good BUT also hint at the possibility of losing that something good (give them only glimpses of what they want).
It's not exactly the less you care the more you are in demand. It's true but not exactly true. If you don't care at all about her, she will feel it and may be yes you will have great sex, but you will never be able to be in relationship with a woman that cares about herself. Better if you care always slightly less then she cares about you.
Second, seduction is game. If you gonna win all the time, and she loose all the time, she will loose interest. It's like if casino always won, nobody would play there and casino didn't make money.
But in general yes, you need to make her feel as if she is seducing you. You can do that by saying something like "girls only want one thing, it's to get in my pants. They buy me drinks just to get me. I'm tired of this." It sounds funny but it works, it makes her think that she wants to get you.