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Regardless of what many people will tell you, looks DO matter. It's your first impression, and sometimes, in a really loud club, you need to rely on having a good image.
I would say it's not appearance looks in this case, but situational looks. If it looks like you're a really fun and cool guy, girls will be more open to you coming up to them. If you are sitting solo in the corner and it looks like you are having a bad time, they won't want you to come over and drag them down too. Sure, an attractive appearance is always a plus and it may get you opened or allow you to talk to girls, but you need the whole package, game included. If you can't have fun yourself, you won't be fun to be around.
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As far as recommendations go, I tend to steer clear of 'peacock' theory, and more towards the lesser known 'don't look like garbage' theory. I like to wear flashy, colourful shirts, and dull them down with either darks or lights (jackets, dress shirts, jeans, etc).
Wearing flashy, colorful shirts is
sort of peacocking, even if you don't intend it to be. A dress shirt or dark jeans won't "dull" it down but it will do the opposite and make the flashy shirt stand out against what ever else you are wearing. Also, I would say peacocking in a club isn't a bad way to go if the style fits your personality. Peacocking at 1:00pm at a bookstore or cafe is what I wouldn't do.
In fact, I think peacocking in club isn't a bad idea at all because, at least at my college, most guys there will wear a dress shirt or polo. I saw a average looking guy on Thursday at a club with a crazy mohawk (non-gelled) and he was wearing a black buttondown with trippy red and white designs all over it. He also had some stunner shades sitting atop his head and jeans torn to shreds. Not my idea of a
good peacock, but he was also the most obnoxious dancer on the floor and he was having the time of his life by himself. The entire night, he had girls going up to him to dance.
The point is: in a club, actions and body language are your best means to peacock. The music can't drown out that routine either.