We want to make success as consistent and easy as possible. While it is true that the community plays down the importance of looks to make their products more universally appealing they do have a HUGE effect.
I gained a curiousity about this in my Mystery Method days and it is an issue I have studied the psychology of and talked to women about extensivley and am sick and tired of the "gurus" of business trying warp peoples beliefs on this issue to pedal their crap; if they can sell more by downplaying the importance of looks and appealing to the "everyone's equal" concept they will but reality bites sometimes and some of us have an advantage over others.
But hey just be glad you're not an unattractive woman; no matter what she does she's still physically unattractive and will have to spend her life wanting numerous guys she has NO chance whatsoever at having and is forced to settle for all of her life while she watches her hot friends get all the men she desperately wants.
Although any guy can attract a woman women ARE more open to being seduced by a more physically appealing man; they will desire for a good looking man to seduce them more whereas an uglier guy has to have his own inner game and alpha behavior projected in order to stand out from the crowd and hit her other attraction triggers. Both are extremely easy to do once mastered but looks DO matter.
Either way we want validation from society that we are good looking because it will increase our ease of success and chances of getting hot girls; we give a damn because how good looking we are effects our success. You don't need to think "I'm not good looking so I've got no shot" but it everyone likes an edge over the competition and the knowing that things are going to be easier because they have well-shaped bones.
- Chris
