How do I introduce a friend into this world with out using the words “game” or “PUA”?

My friend(I will call him Rob) is a natural and a good looking guy he does not need help bagging a girl and taking her home but when he meets a girl he likes he gets oneitis and turns all AFC.

I keep telling Rob about game and pick up and that it would help him in keeping a girl but I think Rob gets turned off by the words “Game” and “pick up artist”. I tell him its physiology and learning social women’s behavior and that he needs to understand all parts of “Game” to hold onto a chick for longer than a week before scaring her off.

Learning pick up has helped me in keeping girls in love with me for as long as I want them around whether its one night or a year or two, with some on the side.

I want to help Rob out so how can I tell him about learning about that part of “Game” without him thinking imp trying to get into a community of sleazebags?

Every thing I have read has to do with pick up and touches on that part of the game, is there anything I can tell him to read that focuses on that part of the game?
any advice here would help thanks guys.

How I usually talk to people about game without making it sound like talking about it is to just give advice that normal people understand, for example; instead of words like kino tell him to touch more, etc.

Just give him advice and why it is helpful, like don't supplicate it'll make her walk all over you, etc, just make it sound as NORMAL as possible and stay away from community terms. Don't even bring the word PUA up, just tell him you have an idea on how to solve his one problem with woman: "You know dude, everytime you find a girl you really like you do this and that, and I'm pretty sure if you would change that and do this and that, you'll have more chance to hang on to the girl"

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An approach a day keeps the guru away.

thanks for the reply afc oldman. ill try it that way for now and see if he listens to me.