You'll need to find the optimal price for your products and services. Optimal price is the price people are willing to pay at the greatest numbers in case of products. In case of services, it is the price at which you can deliver the best service at the highest possible possible price people are willing to pay in sufficient numbers that will sustain your business for the longest possible term.

For instance for products, if 100 people are willing to pay $97 for your audio lessons, you'll make around $9,700 from this price. On the other hand, if only 20 people are willing to pay $395 for the same audio lessons, you'll make around $7,900. In this case, your optimal price would be $97 assuming that the time, money and effort of producing and distributing your audio products are about the same.

Five Major Optimal Pricing Factors

You can determine your optimal price via five major factors by order of importance #1 being the most important, namely:

• 1. Supply and demand.
  2. Perceived trust.
  3. Perceived value.
  4. Cost of production/distribution/execution.
  5. Competitor pricing.

Supply and Demand

Supply and demand is basically determined by your marketing channel and the positive trust that you have generated in your market. For instance, if the demand for your services is solely generated via positive word of mouth and 100 people want to pay for your class but you can only accommodate 20 students at a time, your optimal price is the price 100 people are willing to pay and wait for their turn to be taught in your classes.

This optimal price though will drastically change once you post video demonstrations of your skills on YouTube and 1 million people viewed your demos. You'll get email and phone inquiries about your services in the thousands. If you're not operationally and technically capable yet of teaching, say, 5 thousand students at a price of $500, then you can instead charge $10,000 per student even when only 20 students are willing to pay that amount.

Perceived Trust

Trust is a valuable commodity. You can't sell anything without some measure of trust. You can do many ways to build trust. You can give away free samples, video demonstrations, testimonials from previous clients, endorsements from well known people and more sophisticated ways of building trust.

The best way to get trust is via positive word of mouth from your previous clients. If your previous clients are well satisfied with your products and/or services, then the demand for your products and/or services will incrementally rise and so does your optimal price based on the supply and demand factor. The reverse holds true for negative word of mouth. With the internet, one dissatisfied client can easily bad mouth you with several thousand potential clients.

Perceived Value

If you're the only guy who can provide a solution to a client's problem and nobody else, then your perceived value and hence optimal price increases. You'll need to have a unique selling proposition to separate you from the herd. This could be anything from your availability in a particular location. While scarcity can and will increase your perceived value, ready availability (at a limited time) will trigger the sale. If you're scarce but not available, you cannot make any sale even at optimal prices.

Perceived value is affected by many factors. Unique selling proposition or USP, scarcity and availability are just three of such factors.

Cost of Production/Distribution/Operations

You can only compete well in optimal pricing when you're cost efficient. If your costs of operations are too high but your optimal price is too low, then you cannot survive in the market place. Control your costs and you'll always win in the optimal pricing wars with your competitors and serve your clients best.

Competitor Pricing

If your competitor is offering the same kind of classes in your area, say, Justin Wayne, then your optimal price will be determined by how many clients are willing to wait to be taught by Justin Wayne. If Justin Wayne has built a solid reputation and therefore, perceived trust while you have not, then you might have to lower your price to about half or less than what the guy charges.

How to Test for the Optimal Price

You can test for the optimal price in two ways:

• 1. Market sampling.
  
  2. Scientific Surveys.

One thing that you have to remember is that JSmooth is able to charge at a particular rate because of the five major factors described above. Meanwhile, you can attempt to charge the same rate and yet might fail in your venture because you only have so few optimal pricing factors in your favor. Objectively gauge where you are and you'll get the optimal price for your services.

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Approach. Open. Escalate. Isolate

Here are my two essential rules on texting that will save you tons of time and money:

general-questions/topic137931.html

I don't charge shit.

I only teach a SELECT few that have the skill to learn the concepts.

I don't over-populate the community with hacks, tools or posers. If I don't want to sarge with them - I won't train them. I'll USE them as a pawn or a tool when I'm working a room - but I won't ever train them...

And I'll never charge.

RR

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Women are like ceramic tile.... if you do the prep work, and lay them properly the first time...you can walk all over them for years to come.

Based on the amount of noobs who comes here not knowing how to say hi to a girl, I would say the market is still very good.

I could charge a flat fee until they get laid. Like take the credit card number and dont charge it until they get laid.

How are you going to confirm they got laid? Take a black light to their sheets?

He'll sit in the corner and toss eggwhites?

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Women are like ceramic tile.... if you do the prep work, and lay them properly the first time...you can walk all over them for years to come.

Guys like you who dont get laid, will be more than happy to pay up when they get the results they want.

Radiohead once sold more music when they told their customers to pay what they could afford. Take the music and pay later.

Some will ditch you, but there are ways of following up too. You could say, ok forget what you owe me from your first lay, i have a full program to get quicker more consistent results.

So you get them the second time around not the first.

I think a better option is to go ahead and charge your rate, whatever you think is fair, and have a discount percentage which increases per lay. The rub is they have to prove it with a pic of her sleeping, her underwear, etc. That way they work for the better rate and you are guaranteed income.

And whats a guy gonna say when you call or write how they did "no, nothing you taught worked, im still a afc and Ill never get any pussy"

And if he in fact did get laid, he will be even lower than that.

Plus since I will work locally, I will see these cats out and about.

I tried to shake this idea of looking at this perspective of the "glass" but is it just me or for those of us that can begin to remember or watched this whole community hatch,the professionals just permeated through after the vh1 crap and "The Game".
I've been secretly keeping an eye out at the book store and have been noticing when "The Game"first came out the books were full on the shelf...face down or slightly lonely.

Then these youtube clips of day game just comes in the bulk load.
Of course life goes on for each generation but I just cant help to think when I used to admire mysterys,David D,David Dwight or whatever his name is,I should have been paying attention to the RJs and Steve Ps(Maybe even the Richard Bandlers although I knew more about him than pick up).


Maybe I just never had Salemanship in me.Sure I've done it a couple of times but,like I told my buddy who I work with;I dont wanna charge people because it sort of always feels like your getting over.
You know,anybody that has ever been in a autoshop knows the routine.
When I saw a lady get charged $20 for a air filter change I almost said I would do it.


People have to make a living somehow,I just wish for the betterment and fellowship/integrity of the Subculture.Sub-cultures have a long long history of being infiltrated my inspector Gadget villian like businessman and such(Womens rights movement,HipHop,Hollywood,medical industry just to name a few).

It slightly shock me I heard some Pua instructor just finish receiving tutelage 1yr prior to their shops?

By this math I should have beeeeen started my own "assemblage".I just hate checking emails all the time and errands like that.


As far is the price thing goes I would first and foremost work on cred because like it has already been said,your customers need to feel you.
Too many instructor have turn comfortable in the classroom.

Thats some scary shit when you realized that Pua instructor"JoeNoBLow"classroom academician