i've been into thsi PUA shit since sophmore year, im now a senior, i've been hooking up witha decent amount of chicks, same goes for sex,

a buddy of mine is much more attractive then me (i think), much more popular, and the definition of outgoing, can have a conversation with any1,

it's weird every guy in school is his beest friend, evey1 loves him, life of the party, \
but he get NOOOO pussy, his confidence is low wen i comes to chicks, girls notice him, love him, but he has misssed SOOOO many opportunity with HB9s HB8's Hb10's it would make u SICK,

im turning him on to this PUA stuff, but i can tell he's not taking it seriously,

wat's the difference between being super popular, and getting chicks, i kno once i help him out with his sticking points he'll be bagging soo many chicks,
he's great at attraction, naturally, but SUCKS at comfort, yea this started as a question and turned into a rant, its comfort, thats his problem, thanks guys

Some guys just don't take well to this stuff. Learning PUA forces you to face and examine your weaker qualities, and for some guys this fucks with their whole identity, especially if they rely on a false self image in regards to their ability to get girls.

It sounds like your friend gets a lot of validation from other people, but he probably doesn't know how to validate himself. Acceptance from others is a want; self acceptance is a need.

When you learn to self-validate, you will build strengths that you weren't even aware were possible. A lot of shit will auto-correct.

how should i help him

Sounds like the only thing he needs is some inner game work. I don't know if you have any info on inner game you could give him, but there are tons of it out there.