hey guys, this was sent to me the other day, u may find it interesting

cheers
dm

WRITING FUNDAMENTALS: A SPEED PRIMER

Ya shoulda learned this stuff in high school but you were too busy
staring at the breasts growing over there on the chicklet at the next
desk.

It's okay. You're forgiven. In fact, there would have been
something wrong with you if you preferred grammar (or gramma)! So
here's a
quick rundown. The points are simple, but crucial. Old bad habits
die hard.

Don't misspell
Dude, use your spell-check, stick your file in Word and spell-check
it. Are you a computer idiot? Use a dictionary. Women hate it
when men misspell. It shows sloppiness, an inattention to detail.
And women like attention to detail - just consider their
predilection for oh, things like decoration and foreplay. Get it? The
two
words I see misspelled most often - "independent" and "definitely".


Avoid clich้s
You are not a "hopeless romantic", a "gentleman and a scholar", or
"a boy next door". Please. It's been done. To death.

Avoid general, generic language
You don't like walks on the beach, a nice wine with dinner, feel
comfortable in jeans and t shirt. Dude - go read some guy sites
and see how often men write the same thing. They are clueless.
More importantly, to an attractive woman online, they are the same
as all the other... invisible. Instead, I will show you how to
write with vivid, sensual, suggestive detail.

Be precise in your language
Say "Chicago Blues" - which is better than "blues". "Shiraz" is
better than "wine". (no Chardonnay (feminine), no Merlot (lazy)).
The Palms is better than "Vegas." Ribeye steak is better than mere
steak. Azure is better than blue. Aspen grove is better than
forest. The more precisely you can paint the environment of your
life, the more tactilely and sensuallly her imagination will
project her into it.

Be dynamic in your language
That means active verbs. Verbs that pack power, action, movement.
Avoid static words like "is" "are" and "have" - those are static
verbs. Use dynamic verbs - USE A THESAURUS to make your sentences
sizzle.

Show, Don't Tell
Possibly the most important writing rule of all. Don't list.
Don't talk about. Don't tell about yourself. Show yourself. If
you're funny, don't say you're funny - be funny. If you love your
little nephew don't (clich้) say he's the "light of my life" -
paint a picture of something you and he do together or how he makes
you laugh. This is the difference between George Clooney coming on
screen and telling you the story of Ocean's 11, and George Clooney
in the action of it. Which is more interesting? Show your life,
don't describe it. Write little movie scenes in your profile. She
will be drawn into that movie.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^


This is a great quote from one of my favorite teachers, David Ogilvy -
probalby
the greatest advertising genius of all time.

"Did it make me gasp when I first saw it?" was his first litmus
test for a new advertising campaign.

Does YOUR profile make women gasp when they see it? Does your
username? Your photos?

Most guys have the same boring pictures in their profile that
everyone else has.

In a Tux.
By their car.
Posing with a wine or beer glass.
With a former girlfriend (D'oh!)

You, too?