he quickest and easiest way to get more Tinder matches is profile optimisation, this is what I have found that works:

The Tinder Open Rate Equation

To explain Open Rate in mathematical terms:

OR = (OI+T)*PE

OR = Open Rate
OI = Opener Interest
T = Time of Day Rating
PE = Profile Excellence

We are focusing on PE = Profile Excellence, and as you can see from the equation above, that any change in PE will have an exponential effect on Open Rate.

But it is not just Open Rate that is effected, but also Date Conversion as well, more on that later…

Your profile is all about YOU.

Imagine if GQ Magazine were producing a special report on YOU, how would it read? What would it look like?

Keep that in mind…

Before we get onto the specific actionable tips, I would like to introduce tow overarching principles:

Congruence

Your profile must reflect YOU and must be completely congruent with who YOU are.

We are trying to find a girlfriend here, there will be no hiding your true self when you are spending 5/7 days a week with this girl, thus it is a waste of time pretending to be someone you are not.

In a practical sense, all the images you select must represent you and what you like to do with your life.

People always ask:

“Surely I should optimise to attract the maximum amount of traffic?”

No, you shouldn’t, we tell them:

If you target everyone, you target no one

The goal of your profile is to target those leads that you would like to attract into your life.

How do you do that?

By clearly communicating your personality. Yes, you may lose some leads when they discover you are a closet Star Trek fan, but who cares?

If you truly are a closet Star Trek fan and this particular lead has an issue with that, then you do not mind losing them.

Only when this concept is understood, can we move onto ensuring that those lead that are compatible with your true personality are attracted.

Pattern Interrupts

The majority of society walk around in a daze, this includes girls.

Marketers spend thousand of research pounds on creating spikes to interrupt people from this daze in order to get people to act (buy their products).

When girls are scrolling through potential matches, they are passive daze.

Therefore, anything slightly unusual that may wake them up, is a good thing (as long as it is congruent with you personality, see above).

Examples include:

Image showing you working on a laptop in a remote location
A slightly obnoxious description that no one else would say
Being extremely formal in a casual environment

Moving onto specific tips: we have split the guide into two simple sections: Images & Description.

Images

Tinder is a superficial as it gets…

Though, don’t worry, you can still achieve a mass of matches, we just need to learn how to sell yourself.

Flaws

Balding
Shave you hair short and own in

Bad Skin
Cast in the best light and modify slightly with Instagram filters

Out Of Shape
Use pictures on your own, or with others that are in worse shape.
Wear clothes that hide the flab
Include sporty pictures

Short
No pictures with taller people

It is important to not to completely hide your flaws as this will not help you in the long run, we just need to optimize them.

Don’t Be A Dick
These are the images that have statistically proven to reduce Match Rates due to the “dick factor”:

Selfies
Just no.

Image With Something You Don’t Own
This puts you into a spectator frame, girls like to be with participators, not spectators.

Showing Off
If you look at a pictures and it seems like the person has spent time and effort to communicate something to you, then this is showing off.
e.g. a guy taking a selfie in the mirror after a gym session with a protein shake compared with a half naked photo playing football on a beach? More of the latter.

Profile Picture

Formatting
Take not of the following:

Only your face
Too far away
Turned away from the camera
Sunglasses
Poor picture quality
Consider the following:
You are the focus
Can see all head and at least down to the chest
Smile

Include 1 or more of the Triggers below:

Triggers

Adventure

All girls love travel
Don’t look like a tourist
Be clean
Don’t include a tiger

Sport
Don’t look at the camera
No gym shots
No posing

Luxury
No posing
In a nice restaurant, boat, apartment

Artistic
Any image where you are creating something
Don’t include the actual thing you are creating (we want her to judge you, not your work)

Style
Stylish, well fitted clothes
Not overdressed (If you sent longer than 20 minutes on the outfit, don’t use it)

Supporting Pictures

You have the opportunity to add 5 further images to your Tinder profile, this is an opportunity to show other facets of your personality and to include those Triggers that you did not manage to include in your profile picture.

Suggestions:
Body Pic
Self explanatory, though follow the guidelines shown above with regards to posing

Cooking Pic
A good seed for the date

Musical Instrument Pic
Ticks the Creative Trigger mentioned above

Childhood Pic
Girls love children and will come across as non-threatening

One Gay Friend Pic
Girls will give you respect for supporting the gay community

Two Girls Pic
Never one girl, but don’t take it with you in the middle pretending to be a pimp, be doing something cool

Family Pic
Similar to the Childhood Pic, will be non-threatening

Wild Animal Pic
Shows the Adventurous Trigger

Description

Now, for the most poorly utilised real estate on a Tinder Profile, the description.

First, these girls do not have time to read the full 500 words and our tests have shown the One Line Statement to be the most effective, follow the guidelines below:

Looks like little thought has been put in
Follow concepts introduced above (Congruence & Pattern Interrupts)
Try to include a Trigger (Adventure usually works best)
No Quotes
Be polarising
Don’t talk about what you are looking for
Nothing to serious
Do not leave blank

Examples:
“Life’s to short to dance with fat girls” – Polarising
“The fortune teller brought me here” – Romantic
“London – Rio – Sao Paolo” – Adventure

Instagram Profile/Authority Site
We now have the opportunity to add a link either to our Authority Site or Instagram Profile. We would usually advise on the Personal Website as this give an opportunity for the girl to learn more about you and also be connected to all of your other social media profiles.

Hope this helps, let me know your thoughts!

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