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When You Want to Make Up
Remember, she wants to be mad once in a while. If it's a minor fight and she throws a hissy fit, do not apologize to her. That's what she wants, and it's important that you don't give in to her. You can use the "You're so cute when you're mad", that's always good; you can go in and kiss her, fine... if she's still feisty and demands you apologize, just leave her alone. Ignore her. Tell her to call you when she's ready to move on, because you don't have time for this.
However, if you really did hurt her, it's important to man up. I'm not talking about a little neg you may have said that she took the wrong way, or forgetting to call her back- I mean, you really messed up. If you truly feel like you should apologize, then chances are you should. You don't need to make a big spectacle out of it, just say "Look, I'm sorry for ________" or whatever- keep it simple and to the point. Since you don't apologize often (or you shouldn't anyway) then she'll know you're sincere. Don't apologize a million times though, one honest apology is enough.
I'm totally with you on this last part. The minor shit you should ignore. Sometimes girls will just make a fight over nothing just because they're bored, or as a test. Women are running you through thousands of tests you don't know you're taking ALL THE TIME. That's why you must always frame the interaction/relationship as her trying to pass YOUR qualification hoops and pass YOUR tests, as early as possible.
From a relationship standpoint, it's great to have debates about actual issues in an articulate way. That shows you guys can actually connect intellectually. However, if it's just a PICKUP then activating her logical mind with a debate will not generate as much attraction as activating her emotional brain with teasing, touching and being playful and sexual.
Finally, taking her on an emotional rollercoaster will definitely make her invest in you a lot more. However, rather than having an argument with her, you can simply have a great time one day, then disappear for a bit, then come back and have an amazing time, and then be distant again (relationship push-pull). She's always chasing you, wondering where you two stand, thinking about you and wondering if you might be with someone else, and all the time your actual presence is anchored only to positive emotions and experiences. Better, and easier.