I think it would be wise for people from the PUA community to reach a consensus on how a person should react to a HB's negative action. Such actions include her flaking on him, not answering calls/messages, or any un-accidental or intentional negative action done by the HB.
There are a few ways someone could react, but two main "recommended" ways come to mind:
A. Using "Operant Conditioning" (Very important)
http://en.wikipedia.org/wiki/Operant_conditioning
B. Being totally unreactive, pretending like it never happened.
There are a few points "for" and "against" both solutions, feel free to add any that I have not mentioned, or even any extra solutions you feel may be better.
If you opt for the B solution, it could be considered "Alpha Male", as Alpha males have stable emotions and are generally "unreactive". And if you opt for A, then it is "dissuading" her from her negative behaviors, which is considered important in Operant Conditioning. But - if you opt for B, then it could lead to there being "no consequences" for her insulting you, so you're allowing yourself to get insulted without doing anything about it (which could affect your dignity), and without dissuading the behavior (so the same type of insulting action could occur again just as likely). And if you opt for A, some would say it is "reacting" to her, which isn't Alpha.
What would you do? How would you react? If it's situational, then when will you adopt each one of the two solutions, and how do you tell?
Edit: A simple explanation of Operant Conditioning:
Put simply and in my own words, Operant Conditioning can be broken down into this:
1. Positive reinforcement (Reinforcement): A person does a good action, and that behavior is reinforced with a "reward". This makes the good action more likely to occur in the future. A pickup example could be giving the HB more attention after she does something that pleases you.
2. Negative reinforcement (Escape): A person does a good action, and that behavior is reinforced by removing a bad stimuli (I couldn't think of another wording for the opposite of "reward" that wasn't "punishment" or "penalty"). This makes the good action more likely to occur in the future. A pickup example could be to stop freezing the HB out after she does something that pleases you.
3. Positive punishment (Punishment): A person does a bad action, and that behavior is dissuaded with a bad stimuli. This makes the bad action less likely to occur in the future. A pickup example could be freezing out the female after she does something that upsets you (Mystery uses that to get past LMR).
4. Negative punishment (Penalty): A person does a bad action, and that behavior is dissuaded by removing a "reward". This make the bad action less likely to occur in the future. A pickup example could be giving the HB less attention after she does something that upsets you.
It should be noted that in the examples I gave, I used attention as both the reward and punishment, as demonstrated on this example line:
<a href="
http://www.flickr.com/photos/47933939@N03/4392318948/" title="Line by Celestias, on Flickr"><img src="
http://farm5.static.flickr.com/4066/439 ... d911_o.jpg" width="495" height="95" alt="Line" /></a>