psychology of persuasion



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 Post subject: psychology of persuasion
PostPosted: Sat Feb 21, 2009 1:48 pm 
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just reading this book, psychology of persuasion, its pretty interesting if you like that kind of mainstream psychology stuff.
http://www.amazon.com/Influence-Psychol ... 0688128165

anyways I got to thinking, there must be relevance to the theory behind pua. I've just been reading about commitment and consistency. thats kind of about if people agree to something that's slightly outside what they'd normally agree to. something small and innocuous. they're inclined to change their mindset to be consistent with that concession.

take for example, home owners were asked if they'd agree to having a gigantic sign in the garden advising passing drivers to drive carefully. Unsurprisingly most declined. However if they were asked some time previously to display a small sticker in their car window of a similar nature which most did, when they were asked later about the sign a staggering 76% agreed. The theory goes they'd altered their mindset to be consistent with a concerned citizen stance.

It also applies in other ways; juries that have public votes before final decisions are more likely to become hung juries because people making public statements are reinforcing their beliefs and are less likely to chance their mind.

The chinese used small concessions and written statements along the lines of america isnt perfect, etc to slowly change the beliefs of american prisoners in the korean war. so successful that most prisoners became collaborators in some fashion without torture being necessary.

Housewives hearing that members of their state donated more to charity than anyone else donated more to charity when asked later.

In online game, where a lot of writing (aka reinforcing) goes on, there's a lot of scope, I'd think, for small concession persuasion.


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PostPosted: Sat Feb 21, 2009 4:33 pm 
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Nice post. Being a salesman I use the principle a lot when selling insurance.

I also use it in pickup. And I think it's part of the mystery method, in that you throw large hoops first and the hoops get progressively smaller and moer specific to your goal.

In NLP they call it the 'agreement' frame, in that you throw a frame of 'universal agreement', such as 'you know it's funny how we're just two people in a world searching for happiness and fulfilment' (one I've been using a lot lately). Then there's a nice progression from the K.O. script by Rob J;

'So I'm just curious, do you think you could imagine a time in the future, perhaps 6 months from now......(wait for non-verbal agreement)....where we're together in some way?'

Then,

'Good. So do you want to imagine a pretend situation where we're together or a hypothetical situation where you can imagine us together in some way?'

Etc.

I've also heard it called the 'yes' frame.

Politicians use the consistency principle all the time when they make two rhetorical questions that have a definate 'yes' answer, and the last one is a rhetorical question or statement that they want you to say 'yes' to, although the actual answer may be debatable.

I think studying the psychology of persuasion has definate benefits for seduction.


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PostPosted: Sat Feb 21, 2009 7:03 pm 
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Let's not forget the famous Yes Ladder referred to in the Game!

Rafiel Gamble, I'm trying to sell a magazine door to door! The magazine only costs a pound so I'm convinced I can sell it. I was wondering if there are any sales techniques you can teach me! I've had very poor success with it, you see! But you are a sales man, and I think you might be able to teach me stuff!

I was temporarily a Double glazing salesman, but I was rubbish at it. My boss could get 24 leads a day, which translates into approx 800 pounds a week!


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PostPosted: Sat Feb 21, 2009 7:28 pm 
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Sure man absolutely.

I did begin to write some advice but problem is I could literally go on forever explaining so many techniques. I will mention just a few here to get you going that I think will be most beneficial for door-to-door selling, if you have any specific questions feel free to PM me so we don't spam the forums.
Quote:
The magazine only costs a pound so I'm convinced I can sell it.
Trust me, the fact that it's £1 won't help you at all. If anything, it will make it worse, because it lowers the value of the magazine! The 'price effect' in sales says the higher the price, the more valuable the item seems to a customer. Oftentimes the fact that it costs a lot overrides this effect, but not for low value items such as this. Here's a few techniques to get you going:

1. Pattern interrupts.

Because you're going door-to-door, it's a bit like cold calling in that the people you are greeting DON'T GIVE A FUCK about you. You've just worsened their lives by making them bother to get up and blow you out.

So you need to get them out of this automatic response system if you expect to get anywhere. Anything that accomplishes this is a pattern interrupt. Some examples:

"Hey, wow excuse me I really like your hair today."

(Slap the wall hard) "Good morning sir, you can stop, change and listen carefully to me if you like becuase I have a pretty awesome proposition for you."

The latter example is more classic because you use the 'stop' command. Ross Jeffries uses this a lot.

2. Investment

How do you make your customer give a fuck? You make him invest. It's like when I was finding the chippy with my mate last night. We had walked so far, that to walk back would just not be worth it. So we kept going.

How do you make him invest? Take the last example:

(Slap the wall hard) "Good morning sir, you can stop, change and listen carefully to me if you like becuase I have a pretty awesome proposition for you."

You are baiting him into asking for more information. Some people will blow you out, but more will ask you what that proposition is. And by asking, their interest level has gone up. Communication is a loop. Understanding this is profound, because you can understand that if someone is interested in something, they will ask questions. The realisation comes when you understand that if they ask questions, they also become interested. Serious stuff there.

Other ways to make them invest, is basically get them to say anything as genuinely as possible. Do the 'how are you's' and small talk routine but try not to have them in autopilot. Ask him his opinion on something you heard on the news, etc.

3. Ask for their name and introduce yourself. Trust skyrockets.

4. Joe Bloggs just bought one down the road. If your customer sees that other people near him or related to him in some way are buying something, he will wonder what he is missing out on and become more curious. People follow the crowd if they're in doubt.

5. Don't mention the price until the end. Trust me, the price WILL NOT CONVINCE THEM. You can even try using that, but it won't work. At the end they'll be like "ok so how much is this gonna cost me?" When they hear it's £1, now that you've sold it to them, THEN it will clinch the deal.

6. Tell them something BAD about your product. But whyever would you do that?? This is a trick of the masters, I learnt it from one of Kenrick Cleveland's products. If you say something bad, it will build rapport and make them exponentially more likely to believe in the good parts. Something like:

"I was just talking with Bill from across the road and he was saying how at this time he just wants to feel relaxed and enjoy himself. Would you agree sir? (Yes). That's good because I was going to say there is one drawback about this magazine, and that's if you feel really active and jumpy then perhaps this isn't the right thing for you at this time."

So basically say something bad about it that isn't actually bad, because it only applies to about -1% of the population.

Hope this helps for now.


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PostPosted: Sat Feb 21, 2009 8:12 pm 
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Thanks! You give advice like a professor on the subject! I'm educated in the subject of inter-behavioral psychology, I'm familiar with the techniques you imparted, but you've put them together in a very practical way for me.

I definitely see that I need to eliminate the "I don't give a fuck attitude," because I've encountered this a lot! Nobody gives me the time of day and are un-nice to me! The people who buy the magazine without needing to be persuaded, and who are open and friendly, are brilliant to meet, but I'd say they're less than 2% of my potential customers!

I intend to re-start selling my magazine either 1 or 2 weeks from now, so I'll update you on my success!


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PostPosted: Sat Feb 21, 2009 8:22 pm 
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My ex-boss used these sort of techniques himself. He naturally developed the techniques through trial and error, as he had been in the selling business for 10 years. He never read a psychology book, I don't think he's ever read a book. He was really obnoxious and stupid. Sometimes he spoke very quickly and with authority to create a state of suggestibility in the prospect (confusion creating suggestibility), and then he would use presupposition.


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PostPosted: Sat Feb 21, 2009 9:50 pm 
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Lol, do you want to persuade someone into buying you? Whats up with a solid ass frame?
Id like to see these persuasion techniques used for LMR haha.

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PostPosted: Sun Feb 22, 2009 10:53 pm 
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The Book by Cialdini is brilliant.
;)
Recommended reading for all.


I found the Milgram Experiment to be one of the most interesting (and frightening) demonstrations in the book.
Look it up people.

Reading this book will also let you identify some of the most commonly used marketing-tricks, either to use for yourself, or to keep from being used on you.

;)

Kenrick Cleveland goes through it in some of his audio, as well.

Trust me, it's worth reading.
And buying.


Cheers.


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