*Revised from a post I made on a member's thread:

You've probably heard the word "pull" often used synonymously with "pick up"... ie "Let's pull a pair of ladies from that bar." I wonder if the origin of this pick up idiom has to do with the way the word "pull" is used in marketing. If you are not familiar with it, google both "push and pull marketing".

If push marketing worked well for pick up, we'd probably hear a lot of, "Hey guys, let's push those ladies out of that bar.". . . But we don't. . .

A great majority of posts/advice offered in this and other PU circles = "push marketing". It begins with a no-reason, pointless but pleasant conversation and some jokes. . . then it ends with a "push" for a number, a date, or a fuck. So the girl stands there and decides, "Hmm... Should I or should I not?"

The result of a successful "pull marketing campaign" is vastly different. You've seen video/tv ads for psychoactive drugs... "Ask your Dr. about #&$%@"... And they do. That Rooster Siracha hot sauce company spends ZERO marketing dollars, and yet people see those bottles all the time in Asian restaurants and seek out the same stuff at the grocery store. Those Beats headphones cost $5 to make... But they pay celebrities to wear them so kids seek out those shitty headphones at the store and pay $200. In pick up, you'll know you're pulling when THEY constantly ask about you and your plans. You'll know you're pulling when you hear the the , "wow" and "cool". You'll see them staring at your lips. You'll catch them trying to invite themselves into your life. They'll close the physical gap between you. So even if they don't offer their number first, the second you ask for digits, they begin with the area code first and watch as you write it down . . .

In the past, I probably offered too much/many specific ideas without offering the fundamental reasons for doing things that way. If you understand the difference between push marketing and pull marketing, I think you'll appreciate that one typically leads to a logical decision and the other tends to result in an emotional necessity.

There are ways I've tried to achieve ^this, regardless of whether it's a pitch for a business or an invite for a party. If you grow an appreciation for pull marketing, I am sure you'll be able to figure out how to better communicate with others.

This is interesting. It's coming at a time where I'm combining marketing/sales with PU so I'll definetly read up on pull marketing. Thank's Kasabi!

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"Keep your head up in the sky, you just a baby."

https://www.youtube.com/watch?v=HccL8jUIIWU - Adoration of the Magi Lupe Fiasco

viewtopic.php?f=25&t=191346

Works something like ^this.

This statement is outright deceptive if not dumb. Any marketing professional knows the foundation of marketing which is embodied in the 4Ps: Product, Price, Place and Promotion. Under Product, the design of the bottle, the look-and-feel of the label as well as the Rooster logo are all part of the Branding which involves expenses. In short, these are marketing dollars.

Likewise, the hot sauce distribution in Asian restaurants involves market segmentation which also happens to fall under, in this case, Place. Market segmentation involves market research whether in depth or rudimentary and costs marketing dollars.
Overall, the original post is just mental masturbation lacking any intellectual merit. This is not something new. So many guys in here promote working out, dressing good, eating right, and even Hunter_Foxe recommends using concealers to make your face look flawless.

This is the same dog with a different collar. Only noobs can fall prey to the dumb statements in this OP and the pretentiousness of it all.

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Approach. Open. Escalate. Isolate

Here are my two essential rules on texting that will save you tons of time and money:

general-questions/topic137931.html

And how would your accountant classify the ^above spending? Under marketing or under manufacturing and distribution? And my point is not that they do not involve themselves in marketing but that they involve themselves in "pull" marketing.

*My post has zero to do with looking good, working out, eating right etc. . . and everything to do with the communication process.

The question is just plain stupid because all professional accountants will classify Branding and Market Segmentation activities under Operating Expenses rather than under Cost of Goods Sold for raw materials, direct labor expenses and freight.

Dressing good and being healthy are parts of the nonverbal communication process.

Human interaction and communication are mainly nonverbal rather than verbal.

_________________
Approach. Open. Escalate. Isolate

Here are my two essential rules on texting that will save you tons of time and money:

general-questions/topic137931.html

Distributing Asian sauce to Asian restaurants is about as "market segmenting" as selling tires to car manufacturers...

Dressing well plays a role in communications about as much as holding a guitar plays a role in being a rock star.

You clearly have very little understanding of the concept I presented... why not at least attempt to comprehend it before contradicting yourself and posting random thoughts that have very little to do with the initial post?

You're clearly making up excuses for your dumb statements.

Selling A-1 Steak Sauce in Asian groceries is market segmentation the same way as selling Wasabi in German groceries or selling Asian Sauce in Asian restaurants located in the US. Global markets are real and it's sound marketing to understand the demographics in your target market.

You're clearly bluffing your way in the knowledge areas of marketing, accounting and women.

You're just presenting flatulence.

_________________
Approach. Open. Escalate. Isolate

Here are my two essential rules on texting that will save you tons of time and money:

general-questions/topic137931.html

Do you realize that you still do not know what it is that you are criticizing? And if you're such a fan of marketing Asian sauces, I suggest you read up on this company... pretty sure this "family business" is now an hbs case study.

You have very poor reading comprehension and your arguments border on extreme dumbness.

You still can't comprehend up to now that advertising falls under Promotions in a Marketing Mix (the 4Ps) and that product distribution is largely a Marketing activity which falls under Place. Your ignorance in accounting is even more evident.

Stop lecturing people on subjects you obviously know nothing about. Pretending to be a subject matter expert while spewing misinformation is not helpful at all and does not add value to the forum.

_________________
Approach. Open. Escalate. Isolate

Here are my two essential rules on texting that will save you tons of time and money:

general-questions/topic137931.html

1. The only time you will hear the 4p's discussed is in school and job interviews.

2. Placement and segmentation are viable strategies only when an opportunity cost exists. The Rooster sauce (Huy Fong) is the creation of a Vietnamese immgrant whose brand is all that he knew of America(the name of the ship that brought him here) He sold(actually making sales calls) only to Vietnamese restaurants and stores because he only spoke Vietnamese and only knew the Vietnamese community. 30 years ago, you couldn't find this sauce in a Thai or Chinese restaurant. This is NOT segmentation or product placement. The very fact that today, even a Mexican restaurant will order this sauce is an example of pull marketing. They teach this case in business schools to demonstrate how this "mistake" can be recreated for businesses that have a global choice for "placement". (In which case, this would = placement) Read up further in an HBS case study if you wish.

3. You didn't understand my throw away marketing example but since you recently took Intro to marketing, you felt compelled to press on with the little that you know. Is this the way you interact with others in real life? If you are wondering why you repel those around you, this is it.

4. As this topic pertains to pu, you also thought you understood it and passed it off as dressing well and eating well... LOL... I explained that it had zero to do with it so...

5. You "durh Hur Hur... dressing well is a part of communications too... dur Hur Hur..."

And you don't understand why I am responding to you; it's not your criticism. I'm cringing the way I would when confronted by a drooling village retard. I just want to offer him a dollar and go about my way.

You will be tempted to Google the 4p's for a retort. Instead, I recommend you Google "communications" and figure out how/why you have a habit for presenting yourself as a village retard. Good idea to address this before you get too much older.

All that you have are empty excuses, more dumbness, sweeping statements and fishing expedition tirades. Since you have descended into name calling and failed to properly defend your dumb statements, I will no longer waste time on this thread.

_________________
Approach. Open. Escalate. Isolate

Here are my two essential rules on texting that will save you tons of time and money:

general-questions/topic137931.html

So you didn't google "communications".

Lol...

1. The difference between a prick and a retard is that the prick has a choice. You do not.

2. The "dumb statements" I have made regarding the marketing practices of Huy Fong are not my own. Call up Harvard Business School and lecture them about "fishing expeditions" and "dumbness" of their case study. Hurry and teach them the 4p's before they spread their "sweeping statements" to all the marketing execs of the World.

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^This is the goal of the village idiot, here... and in real life.