I think he's definitely talking about pickup as a whole. It's a reference to our secret society and he's talking about the best of the best. Simple.

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"This is your reality. It is what you make it"

An excellent article. the sub communication involved would be note worthy if only it was to be diagnosed a little more effectively.

On a side note, it still amazes me how many people say they dislike Tyler Durden due to the game, every good story needs conflict, TD was wrote as a plot device, and without any knowledge of his reasoning and mentality, it seems unfair to judge the guy. And from a psychological point of view, TD has an excellent grasp and insight in human interaction, he was extensive in his research and very open about sharing his findings.

I don't know him, i appreciate what he has done and continues to do, without knowing the guy what more can you feel?