being alpha, is simply having the highest status (most importance) among a group of people
it is the first letter in the greek alphabet, as well as having the value of 1 in greek numerals, it suggests being primary, or first (leader of the group, or most important, primary person)
if you are friendly, or rude is not highly relevant, you can be rude and be important compared to other men, you can also be friendly and be important compared to other men, you can also be rude and be a complete social reject, or be friendly and be a complete social reject
the problem with that whole ''nice guy'' paradigm is that it doesn't actually have much to do with being ''nice'', ''nice'' is simply a word we assign to people that don't bother us but are not important, you're at work, you're coworker comes up and asks you what you think about the new guy jon, (lets say jon isn't funny, you talked to him a bit but didn't share any interests, the conversations between the two of you were pretty boring but he bought you coffee or something and was at least making an attempt to be on your good side), so you say, oh yeah... jon, he's ok, he's a pretty ''nice'' guy
now lets compare this to say, one of your buddies, lets say you have a buddy that is a very friendly positive person, he doesn't dis-respect people, but he doesn't like being dis-respected either, he has awesome stories that you can relate to, you have a ton in common, and you both like to go out and do the same things and have alot of fun together, now when your coworker asks you what you think of your buddy, you're more then likely to assign him a different roll then, yeah... jimmy? he's a ''nice guy'', it's more likely going to be yeah... jimmy? that guy's pretty awesome or, jimmy? yeah.. I like him he's blah blah blah
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