"negging" your girlfriend does not mean making her insecure to the point of breaking her self esteem. It means teasing her in a way that asserts your amused mastery over her and keeps her on her toes. Women LOVE to be teased in such a way, you should let that shit flow from your tongue like manna from the heavens.
You are criticizing this idea for being "immature" or "unnecessary" because you're thinking of it from the eyes of a calculative PUA- someone constantly constructing new techniques to exploit his girlfriend's self-esteem.
That is NOT what this post describes.
Regardless of what anyone says, a relationship and pick up game are inextricably linked. They are different in form because routines can be memorized whereas in relationships your inner game is tested more, but they are ultimately two sides of the same coin. Seduction is the same, even when you're "seducing men" (like being a political leader or a manager at work) you are using the same techniques as you would with women (asserting dominance, confidence and leadership).
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It just seems that if your reading these "tips" on how to neg, you really still, have no clue on what you should or shouldn't be doing..
Of course no one has any clue what they're doing, the amount of anti-game men are exposed to runs on the level of a religious crusade. Everyday a new movie comes out that teaches us to act desperate, everyday a new romantic novel comes out that makes us think that women WANT us to put them on a pedestal. That's why websites like these take shit to the next level. Of course I don't think you should break a girl's self esteem, but I DO THINK that because men are normally conditioned to pedestalize women SO FUCKING MUCH, that they need to be exposed to advice 180 degrees from where they were just so they could balance themselves out.
It's not enough to tell guys "don't be so desperate," or to tell a guy coming out of a 10 year marriage "cheer up, there will be another one."
In that same way, it's not enough to tell 99% of the guys in pathetic relationships where they are constantly supplicating to their girlfriends "don't act like a pussy." You need to show them the power of being an asshole, a jerk, a person not afraid to embrace their masculinity.
While these negs come out as "artificial," the point of this post was to show how a different attitude should be implemented within the framework of your relationship. One where you're NOT afraid to make fun of your girlfriend, to tease her, or to occasionally make her jealous.