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Here's why freezing out WON'T work. It's a form of punishment, and punishment says NOTHING about corrective behavior, other than the person is doing something you do not approve of. This is why in the realm of developmental psychology there's been a huge paradigm shift away from punishment as an effective strategy in child rearing. it does nothing to tell the child what behaviors ARE expected, or desired. More so, it instills greater anxiety in the child for fear of engaging in other behaviors that may draw the parents' ire.
I'll even go as far as saying it's a passive aggressive tactic that'll undermine the trust and safety in a relationship.
At best, that assumption is not clinically proven.
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YOU CAN however state to your partner how their habit effects you, and collaboratively work on a solution. If he/she is not willing to do so and the behavior doesn't coincide w an important value of yours then it may be time to re-evaluate the relationship and your suitability for each other.
What's clinically proven is that after several decades of marriage counselors advocating the "TALK", the divorce rate continues to increase. Meaning, the 'talk' in relationships is a massive fail.
On the other hand, nonverbal rewards and punishment techniques work well, not only among animals, but with humans as well. Checkout Ivan Pavlov and B.F. Skinner. They didn't 'talk' with their subjects to get the desired results.
In humans, it's the same. If you go when the stoplight says red, you'll get fined for a traffic violation. No talk, just action. If you fucked a girl real good, she'll cook you a nice breakfast. You don't even need to ask her to do the cooking for you.
Action.
NOT talk.
I am a couples counsellor, so I am actually qualified to 'know'. What you're saying is completely counter to what Gottman and Sue Johnson (Emotion Focused Therapy) have been advocating for years; these views are widely accepted amongst most legitimate therapists. The behaviorists were off base in that they assumed the mind was a black box, in which was not worth examining - they were not advocates of any sort of introspection. We are not simply acting and reacting to our environments, Albert Ellis discovered this AGES ago with the development of RET, and subsequently REBT, CT and its derivatives (e.g., CBT which incorporates behaviourism with cognitive psyc).
Humans unlike MOST other animals can communicate at much higher levels, you're correct here.
The problem with most marriages crumbling is a lack of communication, but even deeper than that are entrenched attachment patterns we learned early on in life (life work of Ainsworth and Bandura). Every person has a particular attachment style they'e learned through interacting with their environment, and this pattern can be specific to each type of relationship (e.g. somebody who is ambivalent avoidant with their care giver(s) may be preoccupied anxious with a romantic figure). Attachment styles are malleable, but they can be very difficult to change; we bring them into each relationship we get into, and these attachment styles are in turn affected by the attachment style of the 'other' (credit Sue Johnson). At the heart of every interaction in a relationship is attachment. Our attachment cycles will dictate how we react/act towards our partner at any moment. The problem of focusing purely on behavior is that it doesn't give us any insight into the "why" a person does what he/she is doing. It'd be akin to treating a person with immune deficiency disorder by symptom only, not addressing the underlying issue.
Passive aggressive behavioural patterns and reward/punishment DO NOT work in real world relationships as they come out of an egoic energy and as such as power/fear based ("YOU did something I don't like so I will play on your attachment anxieties by withdrawing my love from you"). THIS is why most relationships crumble, they turn adversarial and the needs for safety and trust, among others are gone. This is why people cheat. When somebody cheats they have a NEED that's going unmet (e.g. security, intimacy, 'understanding, etc) so they venture outside of the relationship as if almost instinctually to have those needs met. So, if we develop a vocabulary of needs, for ourselves and those around us we are in a much better position to fullfill those needs.
If, on the other hand, we use behavioural techniques we are losing site of the picture - we are failing to see the forest for the trees and simply perpetuating cycles of distrust and disharmony. This is also exactly why pickup will not help you be a better partner, for the most part. What your advocating again smacks in the face of contemporary research and is based on what we knew of behaviourism some 2-3 decades ago, which has since changed (thankfully).
I can illustrate my point using REBT which postulates the idea that A does NOT cause C, but rather A influences B (belief) which then in turn causes C (Consequence, usually a behavior, or emotional response). Behaviorists would discredit there being any B (belief) between the two. They'd argue, for example, that "I failed a test because I didn't study" which doesn't really give you much information.
The B (Belief) in such a situation may be "I am stupid, therefore there's no point even trying to study" which tells us a lot more about the motivation, or the 'antecedent' beyond A (Activating event/trigger = failing the test).
The funny thing about REBT is that its founder, Albert Ellis, developed initially to pickup girls. So you can credit him as one of the early contemporary pickup artists/founding fathers of cognitive psychology.
I'll use REBT (ABCDE model) for pickup to further elucidate things:
A - Activating event/Trigger
B - Belief
C - Consequence (emotional and/or behavioural)
D - Disputing the belief
E - new Emotion
So let's say the A (Activating event) is you're out in public, say at Starbucks and you see a hottie you want to open.
Now let's just imagine your B (Belief) = "I am not good looking enough, I shouldn't say a word I'll only embarrass myself"
C(consequence) = Behavor; self-downing ("I m a loser, I'll never procreate" which in itself can become a new A - activating event/trigger), withdrawing, being easily agitated etc. Emotions: depressed, anxious, angry with one's self etc
D - Disputing the B (Belief) - So, "I'm not good looking enough, I will never procreate"
- we can dispute this possibly through: "I've had good looking women interested in me in the past, and even dated
a few", "I never approach anyway so I have no way of knowing", "women are often attracted more to intangibles such as personality attributes like humor, confidence etc", you get the idea
E - New Effect/Emotion after adopting the new belief we've chosen (you actually choose a new, ADAPTIVE belief and field test it like a scientist would). So maybe we try "I am an interesting person who has lots of value to share with others" and the guy goes out there and creates new reference points by adopting or trying-on this new belief (which eventually will carve out a new pathway and become habitual replacing the old defunct Belief).
Not the most eloquent example, but hopefully you get the jist of it.