If you ask a woman, she will probably says things like being reliable, dependable, stable, etc. But really all they want is an emotionally high, like a drug. They want to become addicted to you and what you make them feel. That's why pua teaches you to be exciting and different, energized and upbeat, unique and unpredictable. It also teaches you how to create drama since drama is the source of a lot of emotions, for instance negs and teasing result in a whole gambit of emotions. Routines are designed to entice and entertain.
Women think with their emotions, not with their logic. Give women enough emotion and they'll stick around.

Learn how to tell stories using descriptive language, this is an art in itself. Take her into another world when speaking to her, make her see imagines in her mind and she will feel emotions. Use plenty of similes.

In general be charismatic, animated (dont over do this tho, youre not a clown), and have different sides to you. ie. the mature and suave you when gazing into her eyes, and then the naughty mischievous kid that takes her on little adventures which make her feel alive.