Ah sum1 after my speciality.
I train pure alpha methods in my schooling.
Basically alpha is as alpha does, so altho u are on the same mental level alpha wise with ur friend, he is obviously giving out other signals you havent taken into consideration.
1. Body language - do u understand or implement alpha like body language?
Posture and pose are really important, u need to hanve ur shoulders back, ur head held high and u need a certain authority in ur walk.
2. Vocal toning - the alpha is the guy every1 listens to and can easily understand, if u have language barriers, i.e. unusual accent, speech problems, high pitched or off pitch voice etc, then its harder to be the alpha. Alpha will universally apply to all, not all will universally apply to alpha...
When I speak the group listen, thats what u need to be like, when ur talking u need to train your voice to be maybe 2 octaves lower than ur current speech pattter, u need to be able to drop octaves without any clear change. I use this in NLP tricks but I find if your voice is softer and lower then people tend to get more engaged in what ur saying.
3. De-Alpha ur mate, I know he ur friend but if u want his place and he isnt being fair and trading the alpha role with u (my party normally take it in turns being alpha when we're out otherwise we wud just clash all night. we then change it up a certain way into evening. Altho when I train I make sure the student is the alpha constantly so thats what I teach.
4. Alpha like behaviour, popular and alpha arent congruent. You dont need to be popular to be the dominant force in the room, infact if ur alpha is right in check u shudnt need to do anything at all. Dont buy drinks for people, dont moan, dont complain, dont stress, be fun, be social, be interesting but most of all be a man. Dont use to much manners and niceties, be cocky, be smart but be attractive.
5. Social proof. Half of the problem may well be that your friend has built social proof in areas where u havent. I know for a fact if I go one club im shown love by every1 and if I go to this strip joint my 2 wings get shown the love because they have worked on their social proof in there.
Maybe away from ur friend find a nice bar with a lower PUA, go here week in week out for a month, chatting to bouncers, greasing bar staff, talking to shot girls etc. Get ur name known and ur face recognised, but dont tell ur mate, then when u suggest a "new" venue he will lose his social proof and u will gain it. Imagine walking in and getting love from the bouncer bruno while ur mate is ignored, imagine getting the bar and gina comes straight to you.
Always grease, i know its cheesy but in popular bars and clubs I dont want to fight for rights to drink, if u always give gratuity and grease then u will never have a problem asserting social proof.
Basically stop being in ur mates shadow, break away, develop ur game and then get him on ur sacred ground.
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