For what it's worth, here are my text game rules for tinder, pasted from my site page www.onlinedatingpua.com/messaging
Match her level of investment. Investment can be gauged by the amount of text she writes, and the length of time taken before she writes back to you. If she’s writing one word answers back to you, or taking hours between replies, then clearly she’s not that invested at the present moment. In these situations take a similar amount of time writing back, and/or reply back with a message of about the same length. If she’s like this from the get go and there’s no change, then there’s not much hope in things going anywhere. If results vary, and she’s blowing kind of hot then cold, then it’s probably real life getting in the way, and things are salvageable. The key is to escalate during those periods of good and quick replies, and push to make future plans, or for a phone call.
Text conversations, like real conversations should have a flow, with a combination of questions and comments. Asking her questions makes her invest in you, which is a good thing. However asking question after question results in you sucking all her energy and time, which will begin to turn her off, and cause her to subconsciously change her levels of investment. It’s really a skill that comes with practice. In general if you are a good conversationalist in person, then you can be a good one in texting. Both are skills that can be learned or improved upon.
Reward her investment. If she replies with a paragraph, or is asking you questions, if you consistently write one word answers, or take hours/days to reply when she’s getting back to you in minutes, you are in essence punishing her for liking you. This is not good, and will cause her to develop negative feelings for you, and she’ll look for happiness elsewhere.
In text game, as on a date, it is generally the man’s job to escalate, and she is waiting for you to do so. Hesitating too long to do this will cause the conversation to run dry, and will sub-communicate a lack of confidence and indecisiveness on your part. She will lose interest. Escalation in online game, as mentioned at the end of #1 is making your intent to meet up known, and/or pushing for a phone call. Talking on the phone is a go to move of mine with online dating. It separates you from the other guys that are messaging her on this app. It takes it to the next level, so you can have a real conversation, communicate better, and hear each other’s voices, finally creating a level of intimacy.
This is really for the phone call mentioned in the last tip. A proper intro phone call should last at least 20 min, ideally 45 min to an hour. If you can’t talk for that long, then I’d recommend another phone conversation before actually meeting up. But test the temperature, if she just wants to meet up then go for it. The conversation should be light hearted banter, and just getting to know each other. It’s better to avoid more emotional topics, and save them for a face to face. After you’ve talked for at least 20 min, bring up meeting for a date. She’ll be down for it. Settle on a day. Be flexible and aware that this can change due to your respective schedules. For first time dates I’ve learned to keep things simple, and I’ll usually just suggest coffee or a drink, and figure out logistics. Ideally you want to meet up within a 20 min drive or walk of either your house or hers.