Of course I use them because they belong to one of the newest and most effective tech innovations for improving any business.
Mobile apps in case of business are useful for example for:
- providing more value to your customers (every company is interested in finding more permanent customers and making them buying your products/services as often as possible and the apps are perfect for providing different loyalty programs which are very effective for this)
- building a stronger brand (it's very important to make your brand trustworthy and with apps you demonstrate to your users why they should trust you by showing what your brand stands for)
- developing a better connection with the customers (using mobile apps is much faster and more convinient than browsing your company's website, with them you can always be avaliable for your customers and also improving your work team for this purpose too, for example the apps' diagnostic analytics
principle is effectively used in human resources management for finding the workers with certain talent and communication skills)