Lastly, as much as I respect AFC Adam and his knowledge of sociology and male/female interaction psychology, I'm having a hard time trusting him when he comes up with something "groundbreaking" psychological theory.
He is a master when it comes to interacting and socializing with people. He is not, however, trained in making empirical experiments, nor processing the data correctly - Even though his experiments are made within his field of interest/profession. So when you hear him say blue/teal increases attraction, you should really take into account that he is not academically qualified to say such things, no matter of his enormous amount of experience and so-called "field-testing"