That Rooster Siracha hot sauce company spends ZERO marketing dollars, and yet people see those bottles all the time in Asian restaurants and seek out the same stuff at the grocery store.

*Revised from a post I made on a member's thread:

You've probably heard the word "pull" often used synonymously with "pick up"... ie "Let's pull a pair of ladies from that bar." I wonder if the origin of this pick up idiom has to do with the way the word "pull" is used in marketing. If you are not familiar with it, google both "push and pull marketing".

If push marketing worked well for pick up, we'd probably hear a lot of, "Hey guys, let's push those ladies out of that bar.". . . But we don't. . .

A great majority of posts/advice offered in this and other PU circles = "push marketing". It begins with a no-reason, pointless but pleasant conversation and some jokes. . . then it ends with a "push" for a number, a date, or a fuck. So the girl stands there and decides, "Hmm... Should I or should I not?"

The result of a successful "pull marketing campaign" is vastly different. You've seen video/tv ads for psychoactive drugs... "Ask your Dr. about #&$%@"... And they do. That Rooster Siracha hot sauce company spends ZERO marketing dollars, and yet people see those bottles all the time in Asian restaurants and seek out the same stuff at the grocery store. Those Beats headphones cost $5 to make... But they pay celebrities to wear them so kids seek out those shitty headphones at the store and pay $200. In pick up, you'll know you're pulling when THEY constantly ask about you and your plans. You'll know you're pulling when you hear the the , "wow" and "cool". You'll see them staring at your lips. You'll catch them trying to invite themselves into your life. They'll close the physical gap between you. So even if they don't offer their number first, the second you ask for digits, they begin with the area code first and watch as you write it down . . .

In the past, I probably offered too much/many specific ideas without offering the fundamental reasons for doing things that way. If you understand the difference between push marketing and pull marketing, I think you'll appreciate that one typically leads to a logical decision and the other tends to result in an emotional necessity.

There are ways I've tried to achieve ^this, regardless of whether it's a pitch for a business or an invite for a party. If you grow an appreciation for pull marketing, I am sure you'll be able to figure out how to better communicate with others.

This statement is outright deceptive if not dumb. Any marketing professional knows the foundation of marketing which is embodied in the 4Ps: Product, Price, Place and Promotion. Under Product, the design of the bottle, the look-and-feel of the label as well as the Rooster logo are all part of the Branding which involves expenses. In short, these are marketing dollars.

Likewise, the hot sauce distribution in Asian restaurants involves market segmentation which also happens to fall under, in this case, Place. Market segmentation involves market research whether in depth or rudimentary and costs marketing dollars.

And how would your accountant classify the ^above spending? Under marketing or under manufacturing and distribution? And my point is not that they do not involve themselves in marketing but that they involve themselves in "pull" marketing.

*My post has zero to do with looking good, working out, eating right etc. . . and everything to do with the communication process.

Distributing Asian sauce to Asian restaurants is about as "market segmenting" as selling tires to car manufacturers...

Dressing well plays a role in communications about as much as holding a guitar plays a role in being a rock star.

You clearly have very little understanding of the concept I presented... why not at least attempt to comprehend it before contradicting yourself and posting random thoughts that have very little to do with the initial post?

Do you realize that you still do not know what it is that you are criticizing? And if you're such a fan of marketing Asian sauces, I suggest you read up on this company... pretty sure this "family business" is now an hbs case study.

All that you have are empty excuses, more dumbness, sweeping statements and fishing expedition tirades. Since you have descended into name calling and failed to properly defend your dumb statements, I will no longer waste time on this thread.