It's true that clothing can make a huge difference.
I find the most important thing that women look at with (And how you should look at) clothing is how it fits your body type. It should be flattering to your body type whether you are skinny, plump or muscular.
It helps also take advice from gay men on clothing as well. Although take it with a grain of salt since their fashion taste might not be "masculine" and suit yours. But I think most women think gay men are hot just because they know how to dress right. Particularly paying attention to the details of a fit.
You don't even have to be always wearing a suit and a tie to look good. It can even be a GOOD pair of jeans and a t-shirt to look good. Actually sometimes better when you look good in simple clothing. Since it leaves a bit of mystery on how you will look at your best with a suit and tie.
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I am one of those guys who thinks looks shouldn't matter if you're a PUA. By that I mean you do the best you can with what you've got. If you are just plain ugly and you can't do anything about it because it's your face, you make up for it with game For example, always do these things:
BATHE
WEAR CLEAN CLOTHES
Use deodorant and a little light (expensive) cologne
If you're fat lose weight
If you're balding use rogaine, or shave it all off
SHAVE and keep facial hair short, styled and shaped
If you're hairy tame it... yes manscape
If you have acne use lotions and medication
If you're pale get a tan
If you wear glasses try contact lenses
if you're short make sure you have perfect posture and always walk with your head held high and your back straight
Use good body language and have great non verbal skills
That's all common sense. Still even if you do all those things you might just be naturally ugly. You can't do anything about it. Also, losing weight takes time, so you are going to be gaming girls while you are in the process of losing weight.
I'm ugly as hell and I still get women. I'm short, fat, bald, hairy, pale, and wear glasses. I sweat like a pig, get bad breath, and have a nose that's too big for my face and a brow that makes me look like the geico cave man when I don't tame it. I do have to work at it, but with what I know from PUA I have a fair shot with any woman I want because skills can make up for looks (unless you are extremely deformed and look like the Thing, or are sumo wrestler fat.).
I do all those things and I look like a different man, but still I never really turn heads. There is one thing I left off the list though that is incredibly important: CLOTHING.
WOMEN CARE HOW YOU DRESS! Get used to it. Especially 9's and 10's. If you don't know how to dress they will judge you for it! This was a hard area for me. I literally have no fashion sense.
My style now is somewhere between hip hop and hard rock. I stick to that because those are the types of women I'm attracted to and it's still ME. Before I knew PUA and started looking into style I dressed like a Gothic punk rocker with greasy liberty spikes in my hair and looked like a stereotypical EMO (and acted like one too lol) because I thought that was cool and being ugly was cool. You know, the whole women should just like me for who I am mindset. The lazy I don't want to change way of thinking. It literally SCARED away women I was attracted to and ATTRACTED women I was NOT attracted to. Just Be Yourself is BULLSHIT!
I'm not an expert, so I'm not going to give any specific style tips, but I will give you the best advice I've ever been given in this area in general. Find a hot female friend, or a gay friend (WHO KNOWS YOU'RE STRAIGHT AND NOT ABOUT TO CHANGE LOL!) and go shopping with them. Have them dress you up so you look sexy. That's all I do. And I look alot better when I wear what my female friends pick out for me. I don't scare women away any more with my looks.
Still I never really turned any heads, until a few weeks ago when I got a new job and had to start wearing a suit and tie everywhere for everything. I have a 3 hour commute to the city (that's if traffic is bad). Sometimes I get to work 1-2 hours early because traffic actually didn't suck that day but I had to leave earl because you never know, so as a sort of daily routine I now stop by the local Starbucks and do some reading, writing, and some preparation for work every day.
I've been going to Starbucks forever, but nobody ever looks at me. I go in in my suit and tie and 4 women check me out and another one (HB8.5) very obviously sits down directly next to me and starts hitting on ME! The clerks treated me like a king, and every day I have women looking me up and down. I'm walking down the street with my boss and 2 hot girls in a car stop, honk at us and ask us where we got our suits at. lol.
The look didn't cost much more than $100 at JcPenny, so it wasn't like I was wearing Armani or something. LOL! So now I'm stopping at bars and clubs after work dressed like this and the result is the same. Women like men in a suit and a tie.
So I learned my lesson. I'm dressing like an evangelical minister EVERYWHERE ALL THE TIME from now on! lol! No wonder they do it.
I have a theory about why this works. The economy sucks, so it must be hard as hell to actually find a man with a decent job. The suit says "MAN WITH DECENT JOB".
Just so you know, I live with my folks, am in debt up to my ears, and am constantly broke because up until 3 weeks ago I'd been jobless for 6 months and I worked as a grocery store receiving clerk before that on minimum wage for 3 years. I don't have any money. I just look like I do or at least I have the potential to make money, which honestly, I do, but even if I didn't it would have the same effect.
So try it out and let me know how it goes. I want to know if I'm right, or if I just look really sexy in a suit and tie! lol! Who knows, it might just be me. But I bet if you're butt ugly this will help you out a bit if you have decent game. It's always nice to have the ladies chasing you instead of you chasing them. I've never had this before.