Is there a sticky on this "nice guy" "bad boy" bullshit? If not, there should be.
I suggest checking out this article.
http://markmanson.net/woman-lovers-and-haters
The nice guy/bad boy meme is a generalization given to two types of guys on the opposite side of the spectrum. Nice guys aren't really too "nice". There is absolutely nothing wrong with being nice.
GIRLS LIKE NICE GUYS. What they DON'T like are guys that have no self respect or values. This is what society means when they say a guy struck out because he was too "nice". Being nice with the intent of getting something back in return is not nice at all. It is fundamentally dishonest. This is what "nice guys" do. They operate under the flawed assumption that being nice is how they get rewarded in life. They sacrifice their own esteem, boundaries, and values in exchange for love.
Bad boys are on the opposite side of the coin. They tend to overtly manipulate and step on other people's boundaries to get what they want. This is overcompensation and faux self esteem. On the surface, bad boys seem extremely confident because they just "don't give a fuck" about other peoples feelings. The truth is that going out of your way to manipulate other people is wasted energy and a form of neediness in itself. The whole "not giving a fuck" concept is a flawed idea. Everyone gives fucks. It is what makes people human. Bad boys maintain their self image by abusing others'.
The ideal guy is what you could call "integrated" (NMMNG by Robert Glover). Or you could call him well-rounded. Balanced. Centered. Grounded. Assertive. THESE are the types of terms we should be using when attempting to describe ideal masculinity. An integrated man has personal values. An integrated man understands that certain girls will be attracted to him and some will not. He has defined boundaries and upholds them. He doesn't let other people encroach on his boundaries, and in return he doesn't encroach on other people's boundaries. He doesn't blindly chase women, because he has values. If a girl doesn't appeal to his better values, then there is no reason to pursue her. He can also express himself freely knowing that some people will take offense and some people will love him. Full self expression means not being ashamed of expressing your sexuality as well.