I would lower the price...but people are
actively paying 300-400+ bucks for professional resume building. They are actively doing this right now.
I spent 900 bucks on my Armani suite and had it tailored for an extra 100.
Paying $900 for a suite may seem expensive, but my suite was in a catalog surrounded by $3,000 and $4,000 dollar suites. Seemed really cheap for what I was shopping for.
I'm taking the stance of when you are in a shop full of 2,000 dollar suites the 800 buck one doesn't look expensive.
Of course if you just saw an 800 dollar suite by itself or in a store full of 100 dollar suites you would think it was expensive.
The book is not of the category of all that cheap 40 dollar crap. Since I'm in my own space I won't cheapen the product to make it sell. These are pricing points I learned from purple cow, and No B.S. Marketing To the Affluent. I'm going to play the stubborn jackass and see this through with this new money back guarantee until I get 50 conversions. If after 50 conversions I don't get a sale I will consider dropping the price. It's not the medium I'm selling (eBook) it's the services that the book provides.
There are books written by poker professionals that sell for hundreds. I've seen a few priced in the thousands.
I trimmed the fat on my keywords again. I did it this morning. Took a nap woke up a few minutes ago and cut out more keywords. I'm going to show you a screen shot. This is great for banner ads, if Pay per click was cheap enough I would use that instead.
Having a 0.10 or above ctr for banner display ads is standard. What really is great here is that the industry standard conversion rate is only 1% and with mine optimized I was performing at 6x the industry standard. I removed the non performers and it's now above 13x industry standard.
It's not about the number of people you can send to your website. It's about the quality of the people you send to the website. The bottom number (display network) is how my keywords were performing earlier today.
The top Number is how they perform now that I've cut off the keywords that were dragging me down and doing nothing but costing me money. This is like surrounding yourself with positive influences and getting rid of negative ones. For instance yesterday "work from home moms" got me 100 clicks at .07 a click. This is an excellent figure, but those women wouldn't convert. SO fuck them they had their chance I cut their keyword off from my advertisement. Now none of them will know the tricks and secrets in my book for actually getting the legit work from home job.
I have the only complete step by step guide on the internet. Period. I niched it down then looked at the other guides and none of them were complete. Two had a nugget that was missing from my initial draft, so what I did was study that nugget completely and test it out then the thing they mentioned off handed in a paragraph I made a 30 page chapter dedicated to it. Plus all of the other stuff. I stand alone. So with my step by step guide being the best option and really the only option of any quality out there I charge what it's worth and people who are skeptics and don;t buy t but are actually looking for the solution I'm providing. Well it's their own fuck up for choosing not to get THE book.
Anyway, Now I'm spending about a dollar to get every customer. When I sign up with the cpa Network I can now promote any product that pays over a buck a lead and I stand to make a huge profit. the ones that pay 10+ are a goldmines. For every dollar I put down I get 9 back. It takes about 2 days of testing to trim the keywords down to the real performers like this.
I won't have to worry about selling products like with affiliate programs. Getting people to sign up for free shit is easy as proven with my screenshot.