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Eyes are definitely very important to your appearance. Some people are born with the genetic advantage of light blue eyes which are clear favorites to women. However there are more factors than eye color alone that can make eyes attractive and there are many ways one can make very significant improvements to the appearance of their eyes.
The first two basic things that one should do to make their eyes look better involve the blood flow of the veins around them.
Red veins in the eyes and dark circles under the eyes are not very attractive and can hinder anyone's appearance. Not only just your eyes but what women think of your appearance as a whole can be negatively affected by these two.
Dark circles (or bags as they are often referred to as) are caused by the extra thin skin under your eyes making the blood vessels under your eyes more visible. These are blue and that gives the circles under the eyes their dark blue appearance. Genetics play a factor here but lack of sleep and stress do as well. When you are stressed or sleep deprived your body will increase cortisol production which will increase the volume of the blood in your body. So the veins and the blood vessels in your body get bigger to accommodate it. Now the larger blood vessels will become even more visible behind the thin skin under your eyes causing the dark circles under them.
Red veins in your eyes are also caused by more visible blood vessels. Just like Dark circles cortisol plays a major effect. Other common causes include smoking, drinking, eye strain from the computer screen and really anything that will irritate your eye.
Hope this answer helps.
I have thin skin underneath my eyes, which I absolutely hate.. You can see the veins there. I'm not sure what to do to alleviate this. Should I get some concealer just for this? Will a tan work (thin skin, I hear it's not healthy to really do this to thin skin)? It bothers me, some people comment on it, my last girlfriend never noticed it until I mentioned it one day. But, the fact is, it bothers -me- and if I'm conscious about it, it already affects my inner game.