. I don't like to bait women to reject me. Funny zingers are a luxury if you're good enough to have that lee-way and women will overlook this. Silly jokes are fun but can get sloppy. In the beginning of meeting a women in a night game setting, especially.
Sexual innuendo's are not bait for rejection, ignorance is. The benefits of a well timed sexual innuendo far out weigh the potential (if any) down side.
The point of a sexual innuendo is to gather intel, to read both her verbal and physical response. It is also to create a flirty/sexual fun environment. It's also a great way to express sexual attraction, something I've noticed a lot of people around here have issues with.
Sure, we have fun dating women, but it may be far of a stretch to say these zingers are what get women going. It's definitely something else, OP.
These "zingers" may not be the key that opens the floodgates but it does not mean they do not help.
I take optimism in knowing that women are already thinking about sex and I don't have to speak about it. The real "sexual innuendo" can be circumstantial not just verbally expressed.
Yes women think about sex but not with the same prospective as men, women's have multiple layers where as ours have few. Assuring her of your physical interest will make things clear and save a lot of potentially wasted time.
It is also a sexual tension killer if not done well.
Anything not done well will suck. If sexual tension exists then so does attraction, If attraction exists but both parties do not know of the others attraction, sex will not exist.
In short, expressing your attraction in any way will always be a good thing, sexual innuendo's when done right are a great way to do so.