in the sense of looks subjectively being of relevance from a person to person standpoint when considering a person for a sexual partner, yes they matter, but really in the end it is subjective, talk to enough chicks, eventually there will be girls who like the way you look, don't like the way you look, and are indifferent to the way you look, it is subjective, but the more you improve your appearance the better, so really it is sort of irrelevant if you are good looking or not, confidence can easily get a guy further then looks, but looks sure do help
why the community commonly preaches looks don't matter??, well there are a few ways to play with this, it can be seen as simply a marketing ploy to lure more desperate guys in, or you can see it as a sort of truth in the sense that, yes looks are fairly irrelevant, women are fairly picky and you can suspect a good looking guy will get rejected alot just like an ugly guy, really just depends who wants it more, yes good looks help and they get you interest, but interest doesn't close the deal, and if you can't just go through the motions and create the logistics for sex to happen then actually go through with making it happen, it simply won't happen, there is no magic moment, good looks won't fix the fear of approach, and it won't fix a fear of rejection, and it certainly won't help a guy figure out what he is looking for, if he can't tell you then how can expect to accomplish what he wants? looks won't make you interesting to talk to, or smooth and touching, it won't keep your body language tight, looks won't make you calm around that amazingly tight hb10 tittie shot model chick that is trying to sit in your lap and work you for a tip, looks will not effect your skill, more interest, but without the skill, you will still will not be able to live up to your potential, not to mention good looking guys have a whole set of other asd related issues to deal with
so all in all, who gets laid more?, the ugly guy who goes out and approaches for hours and hours a day, talking to hundreds of girls a day, getting better and better at it the more he gets rejected and tests his limits, or the good looking guy, who talks to 2 girls that approach him a month, and when he gets rejected he shys away from revealing his intentions further and develops further irrational beliefs to support reasons why not to approach and why not to risk rejection, just a completely weird view, he will probably come up with any reason why he isn't good enough, maybe it's his race, or he says hes ugly, or too skinny, too fat, too short, hes too shy, he can't approach, he can't touch, he can't kiss, what ever it is, some sort of random ''I cant pops up'' that holds him back, it's a limiting belief, so think about it, who would you say will get laid more often?, the guy who talks to 24 chicks a year, or the guy who talks to thousands, the guy who has no idea of how to have a conversation or get a chick out and escalate things to sex?, or the guy that does know how to do that?
^ with all that in mind, what if the ugly guy does all that and starts going to the gym every day while improving his whole game plan? how much do looks matter in this situation?
and finally the last way in which ''looks don't matter'' is in the sense that genetic ''looks'' are not nearly as important to women as they are to men, in the sense of ''pretty boy'' and good looking handsome guy, fitness is more of a focus, and body image, you can be fairly ''ugly'' but have an amazing ripped perfect body and a few tatoos and you are the next sex symbol bad boy type, and the once ''ugly face'' = ''manly face'', you see how that works?, image is more important then ''looks'', a handsome guy who dresses like shit with average raggy clothes, will easily be seen as less attractive, it's just like girls who wear crappy clothes and no makes up, if you don't have a sharp congruent image then you will be lacking in your potential, playing to a neiche can also help you attract a neiche, but all in all finding a style that is your own and congruent is a good idea