This is a fragment from the GameBoy's Ultimate Guide to Cologne:
Just a few tips:
How to Apply:
Aside from reacting to your bodies own chemicals (pheromones and oils), cologne react to heat. Body-heat specifically. When applying; you want to target the areas of your body that product the most heat and are exposed to air. You want to trigger and release the scent in the most effective ways.
So, where are these magical locations?
-Behind the ears
-Chest (if exposed)
In that order. You can also spray the back of your knees and ‘Big-Ben’ (as one forum member referred to it) if you like, but the effect will be largely lost.
*Note: Do not spray cologne behind your ears – it will come off way too strong.
Instead; spray your wrists/the palm of one hand at close range – then swipe your finger in it and apply behind ears.
-Do not apply cologne to wet skin. The cologne will dissipate incredibly fast and you will be left with a minor residue on your skin. (A residue that doesn’t smell that good at close range.)
-Do not rub your wrists together after you spray them. The friction and heat will increase the cologne’s breakdown in a bad way.
-If you are layering scents (applying more than one cologne to create a custom or richer scent) wait several seconds from the time you apply the first cologne to apply the second.. This will allow the first scent to ‘settle’ and bond with your skin before introducing the second.
-Rotate you cologne. Be that adventurous guy who’s got it all-together. You’re stylish, classy and refined. You have different colognes to match the occasion/outfit/mood. Have a variety and wear them to match. Women (and everyone else) will take note. It’s one of those incredibly sexy/confident/thoughtful details that stands out for being subtle.
The Full Cologne Guide e-book: Tips, Popular Colognes, how to apply, etc...